PDA

View Full Version : Nike discount apparel pricing?


Josherer
06-19-2008, 09:06 AM
Hey TW,

Out of curiosity why doesn't nike apparel ever get discounted as much as other brands such as addidas?

Sorry for wasting your time, :(

Josh. :)

BreakPoint
06-19-2008, 11:13 AM
Because it's Nike, and Nike knows they can get people to pay a premium for the brand worn by superstars Federer, Nadal, and Sharapova. :|

(It's also probably because Nike sets the rules and they don't want the online retailers to undercut the pricing of the retail shops which need larger margins to make a profit. Similar concept to M.A.P. advertised pricing policies on racquets.)

Josherer
06-21-2008, 12:45 AM
Of course!

:)

Thanks, BP.