View Full Version : Price of Pure Drive
Everytime a new model of a racket comes out, the older model drops in price. An example is liquidmetal radical dropped when flexpoint came out, and basiclly every other racket. So when the new Aero Drive rackets came out, why didn't the Pure Drives drop in price. Are they like not replacing the PD, but adding more rackets to the PD "set", if that makes sense. So what is the reason the PD haven't gone down in price?
04-27-2005, 08:06 PM
cuz the PD is so popular and is still in production.
04-27-2005, 08:10 PM
yeah, the reason that most companies drop the prices after a new racquet is realeased is so that the new racquets get attention because they're new, and the old ones keep the attention because of their price. Babolat doesn't need to drop the price on the PD because they know they can sell just as many with the same price.
04-27-2005, 08:11 PM
After the AP Drive and Control came out, the price of the original Aeros (which were terrible) dropped.
YOu can actually find the PD at a very good price if you look hard enough. The cheapest I have seen the PD sold for is $129.00.
04-27-2005, 08:49 PM
mikemason nailed it on the coffin. From a marketing standpoint, it would be pretty foolish to reduce the price of their best seller. Simple laws of supply and demand apply to racquet companies and dictate when a racquet gets discontinued. When companies want to beef up slumping racquet sales, they likely either give it a new paintjob or completeley discontinue it and market a new line. If a company truly believes in that product, they keep the same specs and spruce it up with a new paintjob. Remember when the PureDrive had the old paintjob where the Babolat logos were not as 'billboard'-like? Also, just recently, for example, Yonex did the same with their RDTi-80 by giving it a more aggressive color.
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