^^Excellent 35ft6. He was a "global superstar", no doubt about it. Players today don't realize how much he helped "popularize the Sport", generating the first $1 million+ endorsement contracts with IMG. He along with Connors and McEnroe, Evert, and co. brought Tennis into unchartered territory. They were all VERY famous, here in the U.S. and internationally, yet none drew the attention that Borg did EVERYWHERE. It was crushing attention always, but he handled it well.
Yes, his post-retirement was sad. He REALLY struggled without tennis for a while. What CONSUMED his life and kept him so focused was not there anymore, and neither was all the exacting discipline, the diet, workouts, lots of sleep, practicing for hours everyday, the coaching, endless tournaments, travel, media, and the screaming fans everywhere. He was a rock star, playing tennis at the highest levels, and without the "insulation" from the public that players have now. The tennis environments tend to be much more controlled now, with more security everywhere, even at hotels, etc. Borg was more "on his own" back then.
Anyway, I think he really missed the Game and also couldn't deal well with all the new freedom he had, along with all the money at 25! When he retired in the early 80's, he was reportedly worth between $100-$200 million (a huge sum back then), owned an island, and he lived in Monte Carlo. He also was out of that "bubble" all of a sudden with unlimited freedom. He supposedly got a lot of money stolen from him by his business partners, but he also turned to a "party lifestyle" and made some bad decisions. He was naive and had known only Tennis. He divorced and remarried a couple of times, but he has really settled down now from the looks of it.
Now, he has newfound happiness in his life. His "underwear" company is doing really well, and I believe that behind Calvin Klein, it's the second biggest clothing company in Sweden. He lives in a "castle" in Sweden, with a tennis court, and he plays very often (he's looks happily married, and is probably a multi-millionaire once again). He now plays on the Champions Tour, and he is very close to John McEnroe especially.
His best friend, Vitas Gerulaitis died a strange death in his sleep (poisoning from a heating/AC Unit it was reported, but who knows?)
See these links below about the "current" Bjorn Borg and hear what McEnroe says about him. Borg is deep down a REALLY nice guy and remarkably humble given his success, which is a big reason for my fondness and admiration for him. Growing up, I would tell myself on and off the Tennis Court, if someone as famous/successful as Borg stayed so "humble" and "modest", shouldn't you?
J. McEnroe and Bjorn Borg are the best of friends now and really like brothers. Harry Hopman (legendary Australian Coach) called him a "complete Credit to the Game".
http://www.bjornborg.com/en/
see this video on him from his company website:
http://www.bjornborg.com/en/Heritage/
Also see this short clip:
http://www.youtube.com/watch?v=pUa2ltLC0hw
(Hear McEnroe talk about how well Borg treated him when he first came on the Tour, and how he "took him under his Wing" and how "if Bjorn Borg was behind me..the Hell with everyone else.")
McEnroe actively tried to talk Borg into staying on the Tour when Borg decided to leave the Game during 1982 and Tennis and McEnroe especially really missed him. It's like how Federer and Nadal "understand each other" like no other people.
I'm so glad that Bjorn now watches a lot of the majors in person, especially Wimbledon and the French Open. The Game still needs him around.