adidas/nike = sleeping on the job

Discussion in 'Shoes and Apparel' started by BLXUtekPuredriveO3, Aug 26, 2010.

  1. BLXUtekPuredriveO3

    BLXUtekPuredriveO3 New User

    Jan 29, 2010
    each time i see adidas and nike come out with a new collection im getting more and more disappointed (especially with adidas). Its like they dont even try to make something original anymore but only changes the colors plus a few minor details. Partly because the classic "old style" look is popular but there is a difference between make something look nice and innovative and make something the same as summer/spring but with just a couple of new colors.

    Maybe they should take a look at there competitors. Although they are not as big and dominating brands like Lotto, Fila, Lacoste and Sergio Tacchini seems to know that each time you make a new collection you have to try out a new design and that you cant just rely on the brand to make it sell. So no more laziness from you two.
  2. Gasolina

    Gasolina Professional

    Feb 1, 2010
    I think you answered your question right there.

    Also, would you think the management of Nike and Adidas are looking at "non-dominating" brands business practices as their "best practice"?
  3. captain future

    captain future New User

    Mar 30, 2010
    thank you for this topic!
    since i played several years now with nikes (tennis & b-ball), i did not find a suitable tennis shoe in this years collection.
    (adidas never fitted me)

    now i'm tryin to find something in the prince, new balance, yonex etc. corner...
  4. adidasman

    adidasman Professional

    Aug 22, 2008
    Frederick, MD
    You can assume one thing - both adidas and Nike do what they do for one simple reason. It sells product. I agree that they oftentimes get too conservative, adidas especially, but the return they've made to the focus on the three stripes appears to have worked; I'm just glad they seem to be getting a bit more adventurous with the Edge line. As for Nike - who cares? ;)
  5. mtommer

    mtommer Hall of Fame

    Jun 18, 2008
    Part of selling edgier things is having a spokesperson modeling/wearing said things. It helps to make the design "acceptable" to the public. Fashion is cyclical anyway.

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