Aussie Open Final time change:Why!!??

Discussion in 'General Pro Player Discussion' started by Kevin T, Jan 29, 2006.

  1. Kevin T

    Kevin T Professional

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    Why has the time of the men's final changed in the last couple of years? Ever since I was a youngster, the final was live on Saturday night at 10pm eastern time. For the last couple of years, though, the final has moved to 3:30am eastern time. Why the change? I don't really care. It's the Aussie's tourney and they can start it when they want, just wanting to know why there was a change. I can't think of any other slam that changed the final time by 5 hours. Thanks for any info. I'll be signing off soon to catch up on my sleep!
     
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  2. West Coast Ace

    West Coast Ace G.O.A.T.

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    TV ratings in Australia. It's their tournament and their perogative to have a night match and maximize their ratings - and cash that the commercials generate.
     
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