http://www.youtube.com/watch?v=V8xK0F5SMHY I was skeptical of your comment and then I searched for the video on YouTube. Reminds me of that robot from the original "Judge Dredd" movie: "Eat recycled food, it's good for the environment and ok for you." You're right, from a PR perspective what they should have done is donated a new pair of Babolats to charity with the purchase of each new pair. As we say in marketing, "The optics are really bad". What's most important from a PR perspective is that if you play a lot of tennis your shoes are pretty much dead and don't provide support. It's not like your tennis shoes are "gently used" walking around the grocery store and between house and car and mall. They're subject to lots of abuse at high speeds and changes in direction on hard surfaces. Maybe Babolat believes that folks in need of charity don't need shoes with decent support? After all, what do they do all day but often stand on their feet behind fast food counters, wait tables, walk around stores on tile floors stocking shelves, clean houses, etc. The fact is that most people in need of charity actually work, usually on their feet all day. Worn out tennis shoes probably aren't very good for the health of their feet.