Did Hewitt start his own Cmon line?

Discussion in 'Pros' Racquets and Gear' started by Gonzalito17, Jul 12, 2012.

  1. Gonzalito17

    Gonzalito17 Hall of Fame

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    Hewitt is in Newport wearing Yonex shoes and shorts but his shirt has a "Cmon" logo on the chest. Is this a new brand or a spinoff for Yonex? Anybody know? Looks alright. There's a pic of Hewitt on the tennisfame.com site.
     
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  2. Timbo's hopeless slice

    Timbo's hopeless slice Hall of Fame

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  3. Mike Bulgakov

    Mike Bulgakov Semi-Pro

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    C'mon, says Mats Wilander on Hewitt

    Jesper Fjeldstad
    Sunday Herald Sun
    December 30, 2007 12:00AM

    ADELAIDE is poised to be the scene for a verbal confrontation between former world No. 1 Mats Wilander and Australian No. 1 Lleyton Hewitt.

    The Australian has trademarked the hand signal introduced to world sport by Wilander and fellow Swede Niclas Kroon in the late 1980s.

    It is now Hewitt - who has taken to using the signal - who stands to make millions from it by launching a clothing range.

    He has renamed the salute "C'mon" instead of calling it "vicht" and was able to make his move after the Swedes' trademark lapsed.

    Kroon said he and Wilander were "gutted" when learning Hewitt had seized control of the signal they had invented and marketed - and even defended against another copy cat, successfully, in Sweden in the 1990s.

    Kroon said he would implore Wilander to front Hewitt next week at the Adelaide International, where Wilander will coach No. 2 seed Paul-Henri Mathieu, of France.

    We just want to talk to him directly, not the people around him, and see if something can be sorted out," Kroon said.

    "We spent a fair bit of time talking to Hewitt about the vicht a few years ago and you would've thought if he wanted to do something he'd talk to us."

    What makes it worse for Kroon and Wilander was that Kroon was about to launch his own brand of clothing, to coincide with an exclusive tennis club in Houston, Texas, where he is the club manager.

    "It was slack of us," Kroon said. "But we are just gutted about this.

    "In one way it was nice that Hewitt and other sportsmen copied it and kept it alive, but we never thought he'd go out and copyright it before talking to us."

    In interviews, Hewitt has played down the origins of the vicht, saying it doesn't really have a name and that he had therefore decided to call it "C'mon".

    His management said the symbol was unique to Hewitt and that kids often called it "doing a Lleyton", despite easily accessible evidence showing Wilander and Kroon using the salute in the 1980s and the Swedish pair registering the vicht as a trademark in Europe in 1988.

    The situation was further clouded when Kroon's father, Erik, died a few months ago.

    Erik had handled Kroon's business affairs during his career and helped him and Wilander register vicht.

    Hewitt has begun wearing clothing with a stylised vicht signal, sporting one when helping to launch the Adelaide International on Friday.
    http://www.heraldsun.com.au/archive...ys-mats-wilander/story-e6frfgao-1111115214257

    The Vicht
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    [​IMG]
    [​IMG]

    The Twit Vicht
    [​IMG]
     
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  4. kimbahpnam

    kimbahpnam Hall of Fame

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    I'm not surprised
     
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  5. arche3

    arche3 Banned

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    Hewitt disregarded the man code!
     
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  6. MAXXply

    MAXXply Hall of Fame

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    Whereas international athletes endorse luxury cars and watches and become brand ambassadors for a select number of global brands, Hewitt instead was once the frontman for Australia's leading brand of errr, toilet tissue. He also endorses a local sport stars "celebrity text" service - "Receive texts from your favourite sports stars!" - i.e, paying to receive a text message from Lleyton...this, in the age of the Twitterati...
    Hewitt's clothing venture is merely in line with his previous commercial decisions of dubious worth and limited appeal. Pat Rafter enjoys far greater marketing appeal than Hewitt and maintains a more prestigious roster of brands, past and present.
     
    Last edited: Jul 13, 2012
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  7. Gonzalito17

    Gonzalito17 Hall of Fame

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    Thanks for the info. Always enjoyed Hewitt doiung that hand move, also the Come on scream and also when he punches the ground or his imaginary opponent who is on the floor, symbolizing so as to hit him again when he's down. The torch has been passed and Hewitt owns the hand gesture move now.
     
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