Djokovic splits with Sergio Tacchini

Discussion in 'Pros' Racquets and Gear' started by Thud and blunder, May 22, 2012.

  1. Lemoned

    Lemoned Rookie

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    Because things are happening due to his lack of loyalty to his sponsors, right? He totally should have stuck with Adidas when they were going to pay bigger money on favorable terms to someone who had achieved less and whose marketability was also still in question. He also shouldn't have left ST even though the company breached the contract!
     
  2. CMM

    CMM Legend

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    [​IMG]

    [​IMG]
     
  3. CocaCola

    CocaCola Professional

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    [​IMG]
    [​IMG]
     
    Last edited: May 23, 2012
  4. Adidas_Anderson

    Adidas_Anderson Semi-Pro

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    Thanks for the great pictures mate!
     
  5. monfed

    monfed Guest

    Unfortunate news, if he's superstitious i.e. Bad omen?
     
  6. Marius_Hancu

    Marius_Hancu G.O.A.T.

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    well, Cash wore stuff made in Italy
    Djoko, prolly in China??
     
  7. Marius_Hancu

    Marius_Hancu G.O.A.T.

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    right, better looking too
     
  8. Marius_Hancu

    Marius_Hancu G.O.A.T.

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    it seems he initiated the move, not ST
     
  9. TheF1Bob

    TheF1Bob Banned

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    From the presser;

    5 year deal announced for his gear.

    Nole says he will have a design input for his gear. Nice.

    Uniqlo say they open more stores in europe as they are really doing well in France, but sadly, not so well in the U.K. You can blame all the chavs who buy nike and adidas crap for that.

    Hope TT sell his gear. Already a big improvement over ST. :)
     
    Last edited: May 23, 2012
  10. Marius_Hancu

    Marius_Hancu G.O.A.T.

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    when and where was this shot?
     
  11. TheF1Bob

    TheF1Bob Banned

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    UNIQLO Appoints Novak Djokovic as Global Brand Ambassador

    May 23, 2012, Paris, France - UNIQLO today announces that it has appointed Novak Djokovic, the world’s top-ranked male professional tennis player, as its global brand ambassador. The five-year partnership, which takes effect from today, will see Djokovic promoting the UNIQLO brand and UNIQLO clothing worldwide. The partnership will also include collaboration on future product lines, as well as co-developing the ultimate UNIQLO functional wear.

    A preview of the collaboration’s first results will be seen at this year’s Roland-Garros French Open Tennis Tournament that starts on May 27, where Djokovic will debut his newly designed UNIQLO match wear to spectators in Paris and to a worldwide TV audience.

    Tadashi Yanai, Chairman, President & CEO of leading global Japanese retailer Fast Retailing, commented on today’s announcement saying, “We are extremely pleased to have Novak Djokovic become UNIQLO’s global brand ambassador. We will use the most innovative fabrics and technologies to develop match wear that can contribute to the performance of a globally recognized and respected sports person like Novak. At the same time, UNIQLO will incorporate latest fabrics and technologies to co-develop with him the ultimate functional apparel that can be worn, and enjoyed, by people all over the world.”

    Yanai added, “UNIQLO and Novak share a common, mutual desire to improve people’s lives and contribute to society. In addition to creating truly great clothing with new and unique value, Fast Retailing takes to heart our mission to enrich people’s lives through unique corporate activities and to grow our company in unity with society. We look forward to collaborating with Novak on a number of corporate social responsibility programs around the world.”

    Novak Djokovic, commenting on today’s announcement said, “I am honored, and also very excited, to have been appointed as the UNIQLO global brand ambassador. UNIQLO is a cool brand with strong roots in Japan, a country whose culture and way of life I respect. I have a personal philosophy which I call ‘Be Unique,’ and this is based on my strong passion, drive and eagerness to keep improving myself. I am passionate about being the best possible tennis player, as well as the best possible person, and I have a continuous desire to help people, especially children, who have been less fortunate than I.”

    Djokovic added, “I feel a natural connection with UNIQLO. To me, UNIQLO is not fast fashion, and it’s not sports wear. UNIQLO is the ultimate functional wear, which is exactly what I need as both a sports person and an individual who leads a very active life. I look forward to collaborating with UNIQLO in the development of new products and to getting to know the global UNIQLO family better.”

    In launching the new partnership between UNIQLO and Novak Djokovic today, UNIQLO confirms that as its first corporate social responsibility activity it will manufacture a custom-designed charity UT (UNIQLO T-shirt) to sell at a select number of UNIQLO stores and online. Proceeds from the sale of this UT will be donated to the Novak Djokovic Foundation to support children’s programs. Details regarding the design of the UT, as well as timing and location of sale will be announced in due course.
     
  12. monfed

    monfed Guest

    More surprising then, why break a winning "formula"?
     
  13. ramos77

    ramos77 Semi-Pro

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    Last edited: May 23, 2012
  14. Babolast

    Babolast Legend

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    Well good for Novak.
     
  15. JW10S

    JW10S Hall of Fame

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    This is much like Boris Becker's deal with Puma. After winning his 2nd Wimbledon he signed a multi-year deal with Puma to wear their clothes and shoes. Just like ST & Djokovic, Puma was not able to keep with the payments to Becker and could not keep up with demand and had distribution problems. Puma & Becker mutually agreed, like ST and Djokovic did, to terminate the contract. Becker then signed with Lotto and later Fila.
     
  16. dr325i

    dr325i Legend

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    But he wears the RF hat and he "sees them" all over his village, so it must be that Roger is Numero Uno...
     
  17. Bobby Jr

    Bobby Jr Legend

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    I'm no good at maths but by my calculations 2012 + 5 does not = 2013. :lol:

    Seriously though, sources are often wrong in this business. Not the end of the world - make sure you kick your guy(s) in the nuts next time you see them. :p
     
  18. vsbabolat

    vsbabolat G.O.A.T.

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    You have it backwards. Becker first signed with Fila for clothes and Diadora for shoes. Later Becker signed with Lotto for clothes and shoes. Wearing Lotto until he retired.
     
    Last edited: May 23, 2012
  19. Bobby Jr

    Bobby Jr Legend

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    Murray higher than Federer?

    On what planet? :lol:

    Marketability is how much you can sell by associating yourself with someone. Federer has more than any other tennis player regardless of the stage he is at in his career. Making money is about getting people passionate about something, enough that they will increase their purchases or be prepared to pay for more. Federer has that, Murray does not. If he did, his clothes would be in more stores and cost $20 more than they do now... But they don't.
     
  20. millicurie999

    millicurie999 Semi-Pro

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    Indeed.

    [​IMG]
     
  21. jokinla

    jokinla Hall of Fame

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    Unfortunately the good stuff gets removed, such a pity.
     
  22. jokinla

    jokinla Hall of Fame

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    I used to have some of his Puma and Fila stuff, but I always wanted his Ellesse stuff, it wasn't ever available though.
     
  23. T21D

    T21D Semi-Pro

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    Change is good.
     
  24. dimeaxe

    dimeaxe Semi-Pro

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    So, here's Djokos logo for the first time, check the left sleeve...:)
    [​IMG]
     
  25. T21D

    T21D Semi-Pro

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  26. dimeaxe

    dimeaxe Semi-Pro

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    It looks more like this now.
    [​IMG]
    compared to this one...
    [​IMG]
     
  27. 3fees

    3fees Legend

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    I prefer quality, functionality and a reasonable price to all items I wear in tennis,,items endorsed by celebrities dont change my tennis to a better game or help me beat the opponent.

    Your educational moment brought to by 3fees:

    Nike flywire technology: Flywire technology was disputed between adidas and nike many years ago and nike got the us patent here due to being an us company, flywire technology first showed up in wrestling shoes-specifically Greco-Roman free style where the patent lies, the only persons wearing flywire tech where AAU national and international free style champions and were ordered thru the AAU and Nike then sold them to these and only these persons, flywire technology is based on simulating a group of muscles that lengthen and contract as the shoe moves thru various positions doing various wrestling moves- like the takedown, The guillotine,firemans carry, etc,, I first seen flywire shoes at an AAU meet sponsored by the olympic club in old San Francisco, Ca. USA and found out what it took to get a pair, national champions from all over the world were there-competing. I reserve.

    Cheers
    3fees :)
     
    Last edited: May 23, 2012
  28. TheF1Bob

    TheF1Bob Banned

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    The guys been there like a day and instantly, the gear is way better than ST have done for the last two seasons lol.

    That said, they say that they will introduce his French gear next week so what he's wearing now is probably just to promote him being there now.
     
  29. Babolast

    Babolast Legend

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    It could very well be his Wimbledon outfit.
     
  30. dimeaxe

    dimeaxe Semi-Pro

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    I heard that he's going to earn more than Roger and Rafa. It's estimated between 90 and 140 mil. dollars in five years.
     
  31. Clarky21

    Clarky21 Banned

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    No way in h*ll that's true.
     
  32. Eightmarky

    Eightmarky Rookie

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    I was a huge fan of Fila gear back in the day but now their stuff is just meh. http://www.fila.com/sport-tennis-mens/sport-tennis-mens,default,sc.html

    Not overly impressed with Uniqlo's debut. My guess is that they didn't have anything they were comfortable linking with Nole's brand image in stock, hence the all white bland setup. I give them a pass though because this change happened pretty quickly. My guess is that Nole's RG setup will be very plain and the total opposite of ST.

    I mentioned earlier about the ugly block logo. Now I see on the shorts they're putting the logo in both Japanese and English. Hooray for double ugly block logo's.
     
  33. CocaCola

    CocaCola Professional

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    The quality is surely better than ST, they probably didn't wanted to risk too much with designee. I like the outfit, rather good for a starters.
     
  34. TheF1Bob

    TheF1Bob Banned

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    I don't know. They said that the French gear will be his very first one.

    Probably be similar though.
     
  35. okdude1992

    okdude1992 Hall of Fame

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    Funny how some posters on here were arguing tooth and nail that ND couldn't and wouldn't leave ST. I even remember one guy bringing up UNIQLO when all the talk was about NIKE, and getting shot down. Good job whoever that was, thanks for the tip and you were right.
     
  36. BreakPoint

    BreakPoint Bionic Poster

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    But it's precisely that Nike already pays so much money to these other athletes that you've cited that they have little money left to afford Djokovic. Besides, I don't think having all Top 3 tennis players under sponsorship is going to do that much more for their sales and marketing than they can already achieve with just 2 of the Top 3.
     
  37. BreakPoint

    BreakPoint Bionic Poster

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    Another player who switched clothing companies a lot during his career was Jimmy Connors - from Sergio Tacchini to Slazenger to Robert Bruce to 1881 Cerrutti to JC line to who knows what else.
     
  38. BreakPoint

    BreakPoint Bionic Poster

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    Federer is "Numero Uno" because...well...he is. He has the most sponsorships and makes the most money off the court of any male tennis player. More than Nadal and much more than Djokovic. This is not debatable because it's a fact.
     
  39. BreakPoint

    BreakPoint Bionic Poster

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    And Becker wore Ellesse before that, IIRC.
     
  40. Johnny505

    Johnny505 New User

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  41. skip1969

    skip1969 Legend

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    man, we used to drool over the stuff the pros wear back in the day. most of if was simple, like you said. but there was an elegance about it, too. or maybe it was just that certain players just had that certain style to pull it off.

    you could say that we are in a better time now, with tennis for the masses and less of that country club image of the past. but i do miss that swank style.
     
  42. Nikeman

    Nikeman New User

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    novak will not sign with nike ever he does not like there shoes he would have signed with then already if he like them
     
  43. jokinla

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    Yep sure did, I wanted it too after he won that Wimbledon, who didn't.
     
  44. hard2explain

    hard2explain Rookie

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    You heard it from the horses mouth folks!
     
  45. Madhoshi22

    Madhoshi22 Rookie

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    Off topic, I know, but not to beat a dead horse, Forbes had Federer at no. 31 on their most powerful celebrity list. If I recall correctly, that's the highest tennis player on the list, ahead of Nadal, Sharapova, and Serena Williams; Djoker didn't even make the list. It was based on exposure I think, as in television, print, radio and online?
    http://www.forbes.com/sites/dorothypomerantz/2012/05/16/celebrity-100-how-we-create-the-list/

    Logically, if you're not marketable, you wouldn't have exposure, and further, Fed's endorsement portfolio is more diverse, and larger than anybody in tennis. If you're not marketable, than companies wouldn't sign you.
     
  46. Overheadsmash

    Overheadsmash Semi-Pro

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    He will probably break his ankle and be out for 18 months.
     
  47. Bobby Jr

    Bobby Jr Legend

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    I hate it when tennis shirts have logos on both sleeves. It reeks of desperation, overt marketing and it tacky all round. Seeing Djokovic in the uniqlo with both sleeves having logos on them as well as the check reminds me of.... well, his Tacchini gear.

    I also doubt there is any evidence it increases exposure in marketing terms.
     
  48. JW10S

    JW10S Hall of Fame

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    Yes, Federer now has a lot of high profile, high dollar endorsements (Wilson, Nike, Rolex, Mercedes Benz, etc), and yes he makes more money NOW than anyone. But most, if not all of those contracts were signed years ago, not much recently. That's why the site said his marketability was said to have peaked. When those contracts expire do you really think they'll be replaced by others just as lucrative?
     
  49. JW10S

    JW10S Hall of Fame

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    Yes, you're right, I had it backwards. I believe this is the correct order--Becker won 2 Wimbledons wearing Ellesse, he then signed a big deal with Puma, Puma couldn't pay him or meet orders so he left them and went to Fila and then Lotto. The point is this kind of thing is not without precedent.
     
    Last edited: May 23, 2012
  50. Rjtennis

    Rjtennis Hall of Fame

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    Fed probably has long term brand ambassador type contracts. I wanted be suprised if he has a few lifetime contracts. There is no way that Nadal or Nole have even close to the amount of marketing power that Fed does. He could be retired and still be a bigger draw than those two. Roger transcends outside of tennis in a way that Rafa could never pull off. However if Nole continues to win i think he could have huge marketability based on his personality off the court.
     

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