Djokovic to Sergio Tacchini

Discussion in 'Pros' Racquets and Gear' started by michaelNY, Nov 20, 2009.

  1. michaelNY

    michaelNY New User

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    Looks like he actually is leaving Adidas. I saw this on jon wertheim's twitter (tennis writer for sports illustrated).
     
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  2. TennezSport

    TennezSport Hall of Fame

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    Another.........

    There is another post on this but here is what I just received from the USRSA Daily News.

    Cheers, TennezSport :cool:
     
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  3. Mick

    Mick Legend

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    i don't believe it until i see it because how can sergio tacchini outbid adidas?
     
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  4. [d]ragon

    [d]ragon Hall of Fame

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    I think he should have stayed with Adidas. I assume though he will still be using the Geniuses though
     
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  5. Cruzer

    Cruzer Professional

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    It is not a question of Tacchini outbidding adidas. It is more likely a case of Tacchini really wanting to sign Djokovic and adidas figuring it was he was not worth chasing and/or what he wanted was greater than what they were willing to spend. I wonder what brand of shoes he will wear with his Tacchini clothing.
     
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  6. sargeinaz

    sargeinaz Hall of Fame

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    This is awesome. Hopefully well see some nice designs from ST. Ive always liked smaller companies like ST and Fred Perry and Lacoste more than nike/adidas for clothes. I wonder what shoes he will wear as well.
     
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  7. borg number one

    borg number one Legend

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    Sergio Tacchini and Fila used to make the very best tennis clothes around. Their combed cotton shirts were sublime. I think it's a smart move by Djokovic and a good pick if he's moving away from Adidas, though I also like Adidas clothing/shoes.
     
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  8. BobFL

    BobFL Hall of Fame

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    How about: no bidding at all?! Maybe there was only one buyer? Maybe Adidas decided to let him go...
     
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  9. Tsonga#1fan

    Tsonga#1fan Semi-Pro

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    Apparently adidas isn't prepared to even consider renewing the contract at current cost, as they have spent millions on Murray. That is what is confusing to me. They'll regret THAT decision I'm confident.
     
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  10. whoopinstick

    whoopinstick Rookie

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    I can't wait to see djokovic wearing their clothes It'll be sick.
     
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  11. Mansewerz

    Mansewerz Legend

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    WTf, and Djoker's new orange and black shirts were sick!
     
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  12. BobFL

    BobFL Hall of Fame

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    I feel the same. Adidas always liked characters (Safin, Djokovic...) but Murray is everything but character. He is so boring just like his game...
     
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  13. snoopy

    snoopy Professional

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    The Lama mentioned this in a Volkl racquet thread over a week ago. His posts were deleted. Looks like he was right.

    What shoes will he wear?
     
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  14. BreakPoint

    BreakPoint Bionic Poster

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    And paying anyone, especially Murray, 5 million dollars a year to wear your clothes is OBSCENE!! He should be lucky that anyone would just give him free clothes to wear. :shock:
     
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  15. aimr75

    aimr75 Hall of Fame

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    well, branding/adverstising is always expensive.. just like the cost of a 30 second advertisement during the superbowl, its ridiculous, but the sales these guys make as a result of the pros wearing their clothes, 5 mill isnt all the much in comparison.. obviously the companies wouldnt be doing it if they were making alot out of the deal
     
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  16. Fedace

    Fedace Banned

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    Sergio tech is one of those thin feeling polyester feeling cloth... they suck,, i don't like them....
     
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  17. BreakPoint

    BreakPoint Bionic Poster

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    Yes, I know, but I really don't think Adidas will make an additional $5 million profit per year (not sales but profit) just because Murray is wearing their tennis clothes. First of all, the high-end tennis clothing market is not that huge compared to other clothing markets. Second, how many tennis players will switch from Nike (or whatever brand) to Adidas or run out and buy a ton of Adidas tennis clothes just because of Andy Murray?
     
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  18. BreakPoint

    BreakPoint Bionic Poster

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    BTW, they just mentioned this Tacchini/Djokovic deal on Tennis Channel so it must be true.
     
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  19. DNShade

    DNShade Professional

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    Sergio Tacchini has great stuff. Very high quality and a great tennis history. Good to have a high profile player getting their stuff out there and making their tennis line a major priority. A nice change from the norm - Nike and Adidas. Well done. Will be nice to see Djokovic sporting the ST logo.
     
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  20. dincuss

    dincuss Hall of Fame

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    Maybe Adidas will sponsor him for shoes still?
     
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  21. BreakPoint

    BreakPoint Bionic Poster

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    Yeah, I'm sure both Martina Hingis and Pete Sampras would recommend that to Djokovic. :wink: :shock:
     
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  22. Bartelby

    Bartelby G.O.A.T.

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    Fila's gone to the Koreans, Diadora's going elsewhere and, according to their website, Tacchini is now owned by a Hong Kong Chinese businessman with (presumably) a lot of cash 'to relaunch the brand'.
     
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  23. BobFL

    BobFL Hall of Fame

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    very sad.....
     
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  24. tennismsands

    tennismsands Semi-Pro

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    I doubt all of this since everyone has seen the Adidas catalouge and the Falcon line was in it still. Why would he switch once Adidas gave him his own line of shoes and clothing this year????
     
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  25. slice bh compliment

    slice bh compliment G.O.A.T.

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    Yes, but they just dropped a few notches in quality last year.

    And now, as the new face of their brand is Djerkovic, I simply buy more Diadora and FILA.

    Good luck, Sergi'ho Tacchini.
     
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  26. slice bh compliment

    slice bh compliment G.O.A.T.

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    Very sad. I'm liking the new FILA stuff, though. But maybe I'm just going to have to do without the fine Italian brands I've always loved.

    How is Athletic DNA? Under Armor?
    Maybe I can find some solid private label stuff.....like whoever makes half this stuff for the big names. Champion/A4/Athletica or something?
     
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  27. aimr75

    aimr75 Hall of Fame

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    Well i dont know how much pull Murray has in terms of sales.. with his on-court charisma, maybe not alot. Adidas made a profit of around 5.3 billion (euro) last year, how much of that owes to sales due to tennis players, i dont know. Im just saying it doesnt make business sense to pay someone that much without considering the ROI
     
    Last edited: Nov 20, 2009
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  28. tennismsands

    tennismsands Semi-Pro

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    Athletic DNA is waaaaaaay expensive
     
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  29. Mick

    Mick Legend

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    i guess i am in the minority because it doesn't matter to me who owns the brand, so i don't feel anything.
     
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  30. BreakPoint

    BreakPoint Bionic Poster

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    Are you sure their profit was that much? What were their revenues?

    Do you have a link?
     
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  31. Chopin

    Chopin Hall of Fame

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    This could be great news for consumers in that Tacchini might start producing nice tennis clothing again for the American market (compared with the junk they currently sell).
     
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  32. aimr75

    aimr75 Hall of Fame

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  33. fedfan08

    fedfan08 Rookie

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    What is the source for Murray getting $5M per year from Adidas? I have a hard time believing he's getting that much for wearing someone's clothes. I mean the guy hasn't even won a slam. If he's getting $5M from Adidas, then what are Roger and Rafa getting from Nike? :?
     
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  34. viktorkwan

    viktorkwan Rookie

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    not surprising that Adidas decides to let Djokovic go in favour of Murray, if the rumour is indeed true.

    Murray would give Adidas much more publicity in UK etc for them to make even more profits compared to Djokovic boosting its sales in Serbia...
     
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  35. BreakPoint

    BreakPoint Bionic Poster

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    OK, now that makes more sense. Adidas only made $642 million Euro in net profit on $10.8 billion Euro in worldwide sales last year. That's about 6% net profit margin, which is more reasonable for their industry.

    But paying Murray $5 million a year still doesn't make any sense to me.
     
    Last edited: Nov 21, 2009
    #35
  36. BreakPoint

    BreakPoint Bionic Poster

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    Hmmm...both of them play all over the world and have visibility all over the world. I mean, I don't think Federer did any more for sales of Nike in Switzerland than he did for sales of Nike everywhere else in the world.
     
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  37. BobFL

    BobFL Hall of Fame

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    Wow, you are clueless. So, Babolat signed Rafa to boos sale in Spain, right?
     
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  38. slice bh compliment

    slice bh compliment G.O.A.T.

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    Well for a pro to move the needle for a Nike or an adidas...it would take a lot for a small uptick in sales.

    For a guy like Djokovic to move the needle for a company with incredibly low market share like ST...it's very possibly a smart move on their part, as long as they've got supply lines and distribution channels looking good.

    Of course I'm groaning that McEnroe will now have yet another reason to be sympathetic to that littke weasel (ST in common). Puke.

    I'm going FILA all of a sudden.

    Allez Blake! Go Kimmy!
     
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  39. RCizzle65

    RCizzle65 Hall of Fame

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    What's the joke/djoke here?
    And I really don't see what Addidas sees in Murray, especially @ $5 mil a year, Djokovic is the more marketable person.
     
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  40. slice bh compliment

    slice bh compliment G.O.A.T.

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    LOL! hahaha, right, man.


    Why? That's ridiculous. It looks like simple, solid apparel. Why are they positioning themselves like that?
     
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  41. kutafon

    kutafon New User

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    not possible
     
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  42. Aces09

    Aces09 Semi-Pro

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    I don't get why Djoker would leave adidas or why adidas would drop djoker, He's the face of their edge clothes and the CC Genius. Are they just going to totally drop both the clothes and shoes? I do NOT like Sergio Tacchini, they'd better step up their game otherwise Djokovic is gonna look like crap in 2010.

    Like that other guy said, I'll believe it when I see it. I think adidas should try and keep djoker AND add murray to their lineup. Since nike has 1 and 2, adidas should have 3 and 4. lol.


    Djoker's really taking a step down imo, wether he goes to Kswiss or Sergio.
     
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  43. Babolast

    Babolast Legend

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    Its a done deal Aces, sorry to break it to ya.
     
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  44. Chopin

    Chopin Hall of Fame

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    I agree 100%.

    I don't think we'll be seeing many "OMG what shirt is Murray wearing!?" threads like we do for Federer and Nadal.
     
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  45. Leelord337

    Leelord337 Hall of Fame

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    i have 2 sergio tacchini shirts and they still look brand new even though i have worn them a countless number of times, they're really really high quality, the best imo
     
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  46. BreakPoint

    BreakPoint Bionic Poster

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    Both Hingis and Sampras would probably recommend Djokovic to stay as far away from Sergio Tacchini shoes as possible and to stick with Adidas shoes, as both Hingis and Sampras suffered foot injuries wearing Tacchini shoes, which for Hingis was near career-ending and the main reason she retired from the tour (the first time) at a young age, and which led to a major lawsuit against Tacchini. Even most current Tacchini sponsored pros, like Robredo and Karlovic, do not wear Tacchini shoes.
     
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  47. Cesc Fabregas

    Cesc Fabregas Legend

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    Sergio Tacchini sucks, Novak should be able to get a bigger brand to endorse him. I dunno what Adidas are getting out of dropping Djokovic for Murray, does Murray have a bigger appeal?
     
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  48. Cesc Fabregas

    Cesc Fabregas Legend

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    Anyone know what the attire looks like that Djokovic will be wearing for the WTF's?
     
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  49. jimbo333

    jimbo333 Hall of Fame

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    Sergio Tacchini are a really cool brand, quite retro and would have really suited Murray after Fred Perry!

    And Adidas seemed to suit Djokovic!

    But never mind, it's only clothes:)

    (it's not like they are changing anything important, like racquets)
     
    #49
  50. jimbo333

    jimbo333 Hall of Fame

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    In fact, I'm waiting for the storys about how the Sergio Tacchini shirts have ruined Djokovic's game and whether he is actually using a paintjobbed shirt:)
     
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