I've been enjoying the highly opinionated ESPN discussions and share the frustrations of many that the network chooses to show a Serena, Andre or Andy match -- regardless of its competitive level -- rather than closer matches featuring non-American players. Tennis fans, the logic goes, will watch anything -- regardless of what they'd prefer. So the strategy seems intended to attract the casual fan with the assumption that only Americans "sell." That's short-sighted and lazy, and assumes that TV can only follow -- rather than lead -- popular tastes. Major League Baseball and the NBA have done a great job of promoting their foreign-born players, and individual sports like golf have found ways to generate rivalries and interest with its international flavor. What happened w/ tennis, which had a "headstart" on this global presence? No one seemed to mind watching Borg, Becker, Graf, Navratilova, Edberg, Lendl -- OK, maybe not Lendl. But you get the point. Remember those Olympic broadcasts of years past where they'd take the time to share some insight into the personal lives of a Romanian gymnast, a Russian weightlifter, or a Kenyan distance runner? It made you want to watch. You couldn't pronounce their name before, but now you cared. A few "up close and personal" feature segments about the Ferraros, Grosjeans, Corias and Srichapans of the world would go a long way toward buiding more interest in this truly "international" sport. On TV, a little education goes a long way.