I understand that tournaments in China don't draw big crowds, but my god even when there are Chinese players playing there's like 3 people in the audience. They have garish music, fog machines, spotlights, etc. to introduce the players... and then when the lights come on all you can see are seats. So my question is: why did Rolex decide to sponsor this silly tournament? I know that Rolex is targeting Asian countries these days, especially China, but this seems like nothing but a big hole to throw Rolex's money down.