How did TW come to be based in San Luis Obispo?

Discussion in 'TW Questions/Comments' started by bluetrain4, Sep 16, 2011.

  1. bluetrain4

    bluetrain4 Legend

    Joined:
    Feb 2, 2007
    Messages:
    8,848
    Rather than a larger city. I've always wanted to ask this? SLO is beautiful, but relatively isolated.

    What are the pros and cons of SLO location?
     
    Last edited: Sep 16, 2011
    #1
  2. jorel

    jorel Hall of Fame

    Joined:
    Feb 20, 2004
    Messages:
    2,488
    chris trains chuck liddel on the weekeends

    chris' real name is greg jackson
     
    #2
  3. Lsmkenpo

    Lsmkenpo Hall of Fame

    Joined:
    Aug 21, 2006
    Messages:
    3,915
    How it all started.

    http://www.racquetsportsindustry.com/articles/2005/11/tennis_warehouse_online_retail.html


    Tennis Warehouse was started by Drew Munster in 1992 as a 500-square-foot specialty tennis shop in San Luis Obispo, where TW still maintains a storefront. Prior to that, Munster (above) had founded ComputerWare in Palo Alto, Calif., which became the largest Apple Macintosh-only dealer in the U.S. and earned the No. 5 spot on Inc. Magazine’s 1990 list of 500 fastest-growing companies in America, with a five-year growth of 21,900 percent.

    “Tennis Warehouse really started more or less as a software project for me,” says Munster, the owner and CEO, who wrote the software that continues to run TW. “The idea was to sell the software, rather than grow the business that ran it, but at a certain point I saw more of an opportunity in the [Tennis Warehouse] business than in selling the software.” In 1995, tennis-warehouse.com was launched, and full online ordering was made available in 1998.

    Now, TW has up to 120 employees during high season. And TW offers more than simply the ability to order racquets, shoes, apparel, and other equipment online. For instance, TW has a racquet demo program that consumers rave about. Customers can demo up to four frames for a week, paying just the two-day freight costs. “It offers convenience and selection that you can’t find anywhere else,” says Munster, who came up with the program.
     
    Last edited: Sep 22, 2011
    #3
  4. El Diablo

    El Diablo Hall of Fame

    Joined:
    Feb 19, 2004
    Messages:
    3,567
    This reminds me of a good trivia question. The first couple to be shown in a weekly TV series sharing one bed in the bedroom, rather than having their own individual twin beds, was.............Mr. and Mrs. Herman Munster.
     
    #4
  5. Agent Orynge

    Agent Orynge Professional

    Joined:
    Feb 21, 2004
    Messages:
    1,364
    Location:
    Riverside, CA
    The real answer? Proximity to Viking Garden Cafe in Solvang, but the real estate is cheaper. You'd set up a business there too, if you knew how delicious Danish pancakes are.
     
    Last edited: Sep 22, 2011
    #5
  6. frunk

    frunk Semi-Pro

    Joined:
    Dec 4, 2010
    Messages:
    780
    If only I lived closer than 4 hours away from Solvang...
     
    #6
  7. mikeler

    mikeler G.O.A.T.

    Joined:
    Sep 26, 2008
    Messages:
    19,701
    Location:
    Central Florida

    Ah, Solvang. The wine country that everyone should be visiting. Way better than the overcrowded Napa/Sonoma. Much cooler weather in the summer too.
     
    #7
  8. Agent Orynge

    Agent Orynge Professional

    Joined:
    Feb 21, 2004
    Messages:
    1,364
    Location:
    Riverside, CA
    Glad to see the folks in Florida have good taste. ;)
     
    #8
  9. Agent Orynge

    Agent Orynge Professional

    Joined:
    Feb 21, 2004
    Messages:
    1,364
    Location:
    Riverside, CA
    Notice how they neither confirm nor deny? They want to keep the Æbleskiver for themselves!

    True story: I once saw Ernie Hudson at a smorgasbord in Solvang.
     
    Last edited: Sep 25, 2011
    #9

Share This Page