Interview with Magnus Norman

Garhi Shot First

Hall of Fame
The Mastermind Behind Stan Wawrinka
By Alex Sharp on May 20, 2016
Interview in Australian Tennis Magazine
http://tennismash.com/2016/05/20/magnus-norman-the-mastermind-behind-wawrinka/

“I started to be really nervous and I started to tell myself, ‘what [the ****] is happening?’ But then I had a good talk with Magnus (Norman), he is always confident in me. He always finds the good words to make me believe in myself and to go on the courts knowing and believing that I can beat the number one player in a Grand Slam final.”

These were the words of stunned French Open champion Stan Wawrinka in a press conference moments after the Swiss blasted world No.1 Novak Djokovic off Philippe-Chatrier Court with “the greatest game of my life.”

...

Clinching the 2014 Australian Open title proved the 31-year-old’s potential had been harnessed by Norman, vindicating Wawrinka chasing his services for some time. “For sure I remember the first practice session, it was down at Lausanne Country Club. I remember it like yesterday actually,” Norman told Australian Tennis Magazine. “Ever since I had stopped working with Soderling (December 2010), Stan wanted to try and contact me to see if I was available to work with him. I didn’t see anything special with Stan. I thought he was a nice guy, he had kids himself, so it was easy for him to understand I couldn’t travel the whole time. He was very easy with everything.”

The Swede knew Wawrinka was a “world class” talent but he had slipped out of the world’s top 10. Norman understood that the project was more about mentality than capability. “Once you get to know the player, you see how he’s responding to the training load, you see where his weaknesses are, you start to realise how he is before the games, how he is during the games, when does he get nervous,” Norman explained. “That’s when I got to know where there was room for improvements and where I could make an impact.”

While Wawrinka is quick to praise the impact of his coach, Norman returns the compliment, insisting that the world No.4 has the perfect open attitude for development. “Immediately you see he had great talents, he adapts very fast to what you say. He was very open to everything I suggested because he had wanted to work with me for so long. It is easy to work with an ambitious guy like that. He has all the tools in the box … so we just made small changes and in particular (improved) mentally.”

Norman was told when he started working with Stan that he was “a little bit soft, not the man for the big occasion.” How far from the truth that statement seems now, with Wawrinka moulded to command on court. “He had the game but I just helped him win Grand Slams, in the big matches, give him confidence,” said Norman. “I made him believe a little bit more in himself, believe that he could win.”

Both teacher and pupil are remarkably modest considering their success in the game – an aspect that appealed to Norman when joining Wawrinka. “I think he is a genuine great guy, normal guy. He prefers to be himself and he is the same with me, my friends back home from Sweden he has never met, or the superstars on tour,” reflected Norman. “You will always hear the truth from him. He’s very genuine.”

Genuine in personality and genuine on the court. There is no showboating or histrionics – merely a no-holds-barred aggression that’s combined with a transparent game plan. Encouraging the Swiss to capitalise on every opportunity, Norman’s advice is clearly working. Wawrinka is undefeated in finals since teaming up with Norman, adding nine titles to his previous tally of four. The reigning French Open champion has dipped outside the top four only briefly since his second major triumph.

Despite such accolades, Wawrinka is adamant that he is yet to join the ‘Big Four’ of Djokovic, Roger Federer, Rafael Nadal or Murray. “I don’t think he’s too modest,” said Norman, adding that while Wawrinka is yet to match that quartet in Grand Slam finals appearances, he’s joined them in ranking. “Stan is not amongst the ‘Big Four’ but he’s finished the season No.4 two years in a row now.”

Norman is driving Wawrinka to find his top gears week in week out. “At his best he can beat anybody, sometimes he can underperform a little bit,” Norman pointed out. “But maybe that’s why a lot of people like him – they don’t know what to expect when he comes on court. Is it the good Stan or average Stan? You never know. He’s a very moody person and moody sometimes on the court.”

...

So how does the former world No.2 transform the knowledge of his playing days into major success for the talented players he leads? One regularly overlooked factor is the academy he has established in his homeland with former Swedish team-mates Mikael Tillstrom and Nicklas Kulti, who formed an unlikely charge to the 1998 Davis Cup title. Their academy – aptly titled “Good To Great” – is an ambitious project that has tailor-made programs for each individual. Wawrinka might be the flagship name but gregarious world No.16 Gael Monfils has signed up and Grigor Dimitrov is also on their books. Swedish brothers Elias and Mikael Ymer, widely touted as future stars, have also been tutored at the Stockholm academy.

Norman believes his triumvirate of professional experience, coaching days with Soderling and academy work all contributed to Wawrinka’s success. “Oh for sure everything is linked. The fact that I’m from a very small city in Sweden growing up, I didn’t really have a coach and I was always coaching myself. I kept writing training diaries from 12-years-old and I was always very into this coaching aspect, even when I was playing,” Norman explained. “I’ve always had a good tennis mind. My personality also suits being a coach rather than a player. Like Stan I don’t really like to be in the spotlight, I like to be the guy working behind the scenes. I learned so many things working with Robin, I have picked up so many things working with the incredible coaches at the academy at home. Everyday I’m learning in this environment.”

The academy is flourishing, with Sweden’s top juniors practising there and international names joining the “comfortable” set up established by Norman and co. With passion spreading across his face, the 39-year-old explained there are further plans for development. “At the moment we are renting courts at the club but we are just about to start building our own facilities. It’s going to be a 15 million euro project with eight indoor, eight outdoor courts, a big fitness centre and player apartments. We’re aiming to open in April 2017 but compared to the big academies we are still only going to be 60 players maximum, mainly helping the Swedish kids.”
 

stringertom

Bionic Poster
Great read!

Amazing contrast in career paths taken by the one that stayed with Magnus and the one who wasn't happy sharing his attention with Stan. Even the greatest of efforts of Davin, a coach of two different slam winners, cannot put the pieces back together in the Dimitrov puzzle.

#GoodToGreatFailBetter
 

Garhi Shot First

Hall of Fame
Great read. There's a life lesson, too. It really demonstrates how merely getting someone to believe in their own potential is enough to enable them to do great things.
It is amazing what a difference confidence makes. I wonder how many of us in the world might be able to do what we dream of, if only we believed it was possible of ourselves.
 
Norman had some very good results in 2000. Reached the SF of AO and the final of the French and won Rome masters that year as well beating Kuerten (if not mistaken). It was probably one of the best "feel good" victories for a player-coach team in tennis, considering Norman fell short in the final and Soderling fell short twice in a row (09+10) under Norman's tutelage. Stan winning it and having Kuerten hand over the trophy (after having beaten Norman 15 years prior) was incredibly fitting, not to mention the against-all-odds victory - although some did feel he would have his chance if he played out of his mind.
 

Garhi Shot First

Hall of Fame
I just saw this. Not sure that it's worth a new thread, but it might be of interest here. :)

Country Boy Stan Wawrinka Patiently Ascends Tennis’s Ladder
by Andrew Brenner (NY Times), May 21, 2016

IvXUjwN.png

The Centre Social et Curatif, in St-Barthélemy.

Entering the grounds of the Centre Social et Curatif, visitors are greeted by a gaggle of geese, ducks and chickens and a towering castle from the 11th century. On market day, a handful of its residents, adults with special needs, congregate around tables, where their vegetables, apple cider and handicrafts are for sale.

It seems an unlikely environment in which to produce a tennis star, and yet it was here that Stan Wawrinka, the defending French Open men’s singles champion, was raised. The center is home to 75 adults with mental disabilities and is a self-sustaining facility fed by the 80acre farm that his father, Wolfram, has run for nearly 35 years. Wawrinka’s mother, Isabelle, is in charge of the tea shop and bakery.

Alongside the staff of 200, the residents work as farmhands, bakers and everything in between, while participating in activities that include gardening and woodworking.

The farm is part petting zoo, with cows, goats, alpacas and emus, and part biodynamic agricultural operation that sustains the residents and their caretakers. Wawrinka grew up riding his father’s tractor and helping with the hay baling.

...

The Centre Social et Curatif was founded in 1946 for adults with disabilities to develop personal and professional skills and achieve autonomy and social integration. The center was based on anthroposophy, a philosophy developed by Rudolf Steiner that takes a holistic approach to mental health, education and agriculture. The farm follows the principles of biodynamic agriculture, also founded by Steiner in the 1920s.

Wawrinka attended the Waldorf school in nearby Crissier, which encourages self-discovery and independent thinking, as envisaged by Steiner.

(cont.)
 
D

Deleted member 512391

Guest
a fun match with Norman recently uploaded, when he was the #3 seed at Wimbledon and played Olivier Rochus
Cool video. Rochus could be tricky on grass, I remember him having several match points against Roger in 2006 Halle and we know how dominant Fed was.

Some clay courters back then didn't quite love to play on grass, especially at Wimbledon. Muster never managed to win a single match there in his four attempts and didn't even bother to compete after '94, Guga reached only one QF and Norman's best result was 3rd round, so this result isn't really surprising.
 

Garhi Shot First

Hall of Fame
a fun match with Norman recently uploaded, when he was the #3 seed at Wimbledon and played Olivier Rochus
Thanks for this! :) Man, that makes me nostalgic for tennis in 2000. I had just moved from Japan to the States, and I tried to watch everything I could get my hands on (no streaming in those days!), since the access in Japan had been so limited where I lived. Great to relive some of those tournaments.
 

TheMusicLover

G.O.A.T.
Great thread with some great reads! Thanks, @Garhi Shot First :)

It seems an unlikely environment in which to produce a tennis star, and yet it was here that Stan Wawrinka, the defending French Open men’s singles champion, was raised. The center is home to 75 adults with mental disabilities and is a self-sustaining facility fed by the 80acre farm that his father, Wolfram, has run for nearly 35 years. Wawrinka’s mother, Isabelle, is in charge of the tea shop and bakery.
I already knew Stan was something of a Farmer's Boy, but wow!
Growing up among such a number of people with mental disabilities, I guess that grows some 'humbleness' and a down-to-earth attitude in one. :)

And, totally off-topic,

Cool video. Rochus could be tricky on grass, I remember him having several match points against Roger in 2006 Halle and we know how dominant Fed was.
I was at that match in person, and it was just awesome. Rochus ran from the baseline, left, right, and back again, and back... quite like a Roadrunner, actually. "Meep! Meep!"
Excellent, entertaining match. :)
 
D

Deleted member 512391

Guest
I was at that match in person, and it was just awesome. Rochus ran from the baseline, left, right, and back again, and back... quite like a Roadrunner, actually. "Meep! Meep!"
Excellent, entertaining match. :)
All I can say is that I'm very jealous now! Lucky you, it was one hell of a match. :D
 

Garhi Shot First

Hall of Fame
I already knew Stan was something of a Farmer's Boy, but wow!
Growing up among such a number of people with mental disabilities, I guess that grows some 'humbleness' and a down-to-earth attitude in one. :)
Yes, I think it explains a lot about why he is the way he is. :) Also why he's sometimes a bit of Mr. Justice on and off the court, to hear the stories. haha :mad: He believes strongly that everyone should be treated the same way, with respect.

I was at that match in person, and it was just awesome. Rochus ran from the baseline, left, right, and back again, and back... quite like a Roadrunner, actually. "Meep! Meep!"
Excellent, entertaining match. :)
Adding my jealousy to @Martin J's! :eek: That must have been amazing to watch in person. Happy for you! :)
 

TheMusicLover

G.O.A.T.
All I can say is that I'm very jealous now! Lucky you, it was one hell of a match. :D
Haha, yeah! Especially in a stadium consisting of about 95% Fed fans... and then to see Fed having to throw the kitchen sink, the bath tub, AND the TV at this little tennis hobbit, who brought everything back!
Pure bliss for the at least slightly objective tennis fan, but I'm sure quite a few Fed fanatics pee'ed their underwear that day. :D

It was Ollie Rochus' best match ever I think. :)
 
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