Marketing ideas- help!

Discussion in 'Odds & Ends' started by NolemurraY, Oct 30, 2012.

  1. NolemurraY

    NolemurraY Rookie

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    Hi guys and girls, just wondering if you could help with some ideas for a task we have been given at university. We have been asked to come up with a new poduct or service within one of the following categories:

    Health and Well Being
    Food
    Healthy/Greener living
    Technology

    We will then need to come up with a marketing campaign for this product, we have a 'budget' of £100,000.

    Any ideas or suggestions would be great, I know a lot of people will suggest that we should think of the idea ourselves/stop being lazy. But we have already put a lot of thought into ideas and we are struggling to come up with anything unique enough to progress with. Any help provided will be greatly appreciated, thanks NM
     
    #1
  2. treblings

    treblings Hall of Fame

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    i think it´s actually a smart idea to ask other people to maybe find out what service or product is maybe wanted and absent in todays life
    not a sign of being lazy
    i´ll contribute with suggestions as soon as i can come up with something:)
     
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  3. Fearsome Forehand

    Fearsome Forehand Professional

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    Another do my homework for me thread. :roll:

    I'm sure you will come up with something good all on your own. Google the categories, you should get lots of ideas.
     
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  4. treblings

    treblings Hall of Fame

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    i would love to have tennis balls that last longer than two hours
    let´s say 100 hours of play before they become unplayable
    also i would pay extra for biodegradable tennis balls
     
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  5. JoelDali

    JoelDali G.O.A.T.

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    Naked Ikea furniture assembly service.

    I would pay for that.
     
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  6. PeteD

    PeteD Hall of Fame

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    How about a pressurized storage chamber for balls, they get better the longer you store them . . . oh yeah they already tried that
     
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  7. PeteD

    PeteD Hall of Fame

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    I got it. Balls that are alive. They would grow their own fuzz like hair. Plus, when they died, they would be biodegradable. Problem solved.
     
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  8. Larrysümmers

    Larrysümmers Hall of Fame

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    we can use stem cells. put some stem cells next to a can of tennis balls, and they will turn into a can of balls.
     
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  9. chrischris

    chrischris Hall of Fame

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    I can strongly recommend looking at engineering for the 21st century aka Biomimicry.

    Buy the book 'Cradle to Cradle' and you will have enough knowledge to interconnect economy with sustainable healthy growth for any product you want to sell/ market.

    http://www.youtube.com/watch?v=xjxu5kBLxUw

    http://www.youtube.com/watch?v=ufZix3J3S1g&feature=related

    Is this something you feel can be useful?
     
    Last edited: Oct 31, 2012
    #9
  10. sureshs

    sureshs Bionic Poster

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    Along similar lines, there is a company offering machines which pressurize old balls with inert gases. It takes 3 days. They are pitching it towards teaching pros and college teams who have tons of old practice balls, but I suspect a cheaper home version is coming.

    http://www.tennis.com/gear/2012/10/gear-talk-bill-dirst-rebounces/39899/#.UJFbOcXAfbM
     
    #10
  11. sureshs

    sureshs Bionic Poster

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    A great product will be strings which never need changing.

    I would expect it to be a membrane of some kind.
     
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  12. sureshs

    sureshs Bionic Poster

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    You like nude Swedish men to come home, bend down, and assemble furniture for you?
     
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  13. LuckyR

    LuckyR Legend

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    If I understand your assignment correctly, the product doesn't matter all that much, it is a Marketing class. If you are good you should be able to sell ice cubes to an Inuit.
     
    #13
  14. chrischris

    chrischris Hall of Fame

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    Your definition of good is bad...:)

    Look , there is enough crap being crammed down our throats already, why continue visionless and blindly following that route?
     
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  15. chrischris

    chrischris Hall of Fame

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    Hmm.. Sureshh,quite strange idea and imagination on your account. a case of projection of your inner subconscious wishes?

    No , i am just kiddin you ..lol.

    Did you hear about what happened to Ikeas fall catalogs in Saudi Arabia, by the way ?
     
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  16. LuckyR

    LuckyR Legend

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    Uummm... I think the dude is looking for a good grade in his course. Caceat emptor.
     
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  17. sureshs

    sureshs Bionic Poster

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    No I did not. Please tell me.
     
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  18. chrischris

    chrischris Hall of Fame

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    Ok , well they photoshopped out / deleted all the women models that were originally in the catalog.
    Became an issue in the media and HQ's couldnt quite tell how/ why/ where this happened as my friend told me about this story.
    Prolly fixed now.
     
    Last edited: Nov 1, 2012
    #18

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