Marketing

Discussion in 'Stringing Techniques / Stringing Machines' started by Topspin101, Oct 23, 2012.

  1. Topspin101

    Topspin101 Rookie

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    How do you market your services? What has been the most successful approach? Tennis Clubs offer their own stringing as do most retailers. Cards left on courts disappear. Any surefire ideas?

    Thanks/Don
     
    #1
  2. zapvor

    zapvor Legend

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    word of mouth is best
     
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  3. Topspin101

    Topspin101 Rookie

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    Word of mouth works. I need a Pro endorsement. Johnny Mc owes me big. At 12 I parked cars in my friends driveway in Forest Hills. Maybe he will see this post and let me string him up when he plays in Surprise, AZ this winter.

    Don
     
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  4. fortun8son

    fortun8son Hall of Fame

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    Word of mouth works well, but it takes time for the snowball effect.
    You can saturate craigslist.
    You won't get many hits, but each one will be one more than you had before and they'll tell others.
     
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  5. Topspin101

    Topspin101 Rookie

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    A list of email addys from the local clubs would be killer! Thanks for the help.

    Don
     
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  6. cluckcluck

    cluckcluck Hall of Fame

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    I use craigslist and word of mouth. Generally what I do, is for my HS players, I tell them I'll knock off $5 on labor for every person they refer.
     
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  7. Topspin101

    Topspin101 Rookie

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    Great idea re: HS players! Thanks.
     
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  8. cluckcluck

    cluckcluck Hall of Fame

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    No problem. I have also been pondering another idea, a punch card or some sort of frequent string club. For example, get 5 string jobs and 6th is free* (*minus cost of string). Something like that, build customer loyalty.
     
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  9. Wikky

    Wikky Rookie

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    Word of mouth is big, from my experience email lists are the best. However these are hard to come by since you can't exactly walk into a club and ask if you can get their current email list.

    If you play a lot or are in an area with leagues try to get into a management position where these lists would be available. A lot of people might suggest something like "first racquet is free" but don't do it, they just see you as a handout and will go back to their old service.
     
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  10. Irvin

    Irvin G.O.A.T.

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    If you are going to be using email for promoting your stringing I would make sure you let people know how they can be removed form you mailing list. I would also not send out emails with everyone's email address visible to everyone. That is exactly how some people collect valid email addresses for spamming. If you BCC everyone no one sees anyone else's email address.
     
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  11. Topspin101

    Topspin101 Rookie

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    Thanks all. Some good tips. Keep 'em coming!

    Don
     
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  12. coachrick

    coachrick Hall of Fame

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    I never cared for the frequent stringer program. Unless you keep perfect computer records, there's always a chance at a mix-up. Plus, you're effectively telling the customer that you 'could' discount each stringing by 10-20%, but you'd rather not.

    I tried to go out of my way with turnaround times, drop-offs at league matches, restrings for anything remotely resembling defective string or stringer error, etc.

    Careful how you use the email lists...a club REALLY wouldn't want to find out you spammed their membership when Suzie behind the desk let you have the list. Things have changed over the years, but quality work that inspires customers to refer others to you is still the best way to build your business organically. It's not like you're some big box trying to keep a half-dozen stringers busy every day. Honestly, I didn't want folks 'walking in off the street' for my personal stringing business. It's easier to avoid the headache customers if the new referral has to make a 'connection' to get to you.
     
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  13. fortun8son

    fortun8son Hall of Fame

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    Most cities also have Tennis Meetup internet sites.
    'Twould be wise to join one.
    Also check your local, municipal Parks and Rec.
    Perhaps they may need help at small tournaments, or an on-site stringer.
     
    Last edited: Oct 26, 2012
    #13
  14. max

    max Hall of Fame

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    Wow. Some really very excellent advice here! Tops entirely.
     
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  15. Irvin

    Irvin G.O.A.T.

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    Here is one I have never seen. Open a Facebook account and invite your friends and tennis players you know to be your friend. make a post every few days with a tennis tip. if you set up your icon with some thought your can let every one know your string rackets. any be a photo of you stringing or standing by your stringer. Whatever you do don't be a spammer so post too much. When others comment on your port their friends see it like a snowball effect.
     
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  16. treblings

    treblings Hall of Fame

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    i´ve followed the thread and like to add something from a consumers viewpoint.
    i would like my stringer to be up to date with new strings, hybrids, new trends like low tension on polys, etc. i know a guy who strings very well but has maybe 4 different strings he sells and if you talk about solinco, msv, and other names he has probably never heard of them.
    i want my stringer to be as passionate about the game as i am
     
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  17. cluckcluck

    cluckcluck Hall of Fame

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    To add to this, a stringer should be able to consult his customers. Not just a "what tension do you want?" stringer, but more of a "if you tend to hit the ball long, we should consider tightening up your tension." or "when do the strings feel the best? Right after stringing, before they break, in between these two?"
     
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  18. Topspin101

    Topspin101 Rookie

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    Your stringer may find it difficult to inventory the "latest and greatest" strings. I agree he should be informed but if he does a good job, as stated, and is consistent, buy your own strings and pay his labor rate.....

    Don
     
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  19. zapvor

    zapvor Legend

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    inventory can be an issue but thats minor. the service is key
     
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  20. zapvor

    zapvor Legend

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    hey-i know you are new here, but its against rules to post about a retail competitor.
     
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  21. Topspin101

    Topspin101 Rookie

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    Wow. Good stuff and great discussion. Thanks all. I tried something new today and it worked big time. Direct Marketing. Spent the day cruising local courts. Approached players, introduced myself, complimented their strokes, and asked them for their opinion on certain strings I had strung up on 3 different rackets. Their heads swelled and all offered advise. They became "consultants"! Came home with 7 rackets.....

    Thanks/Don
     
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  22. fortun8son

    fortun8son Hall of Fame

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    Way to go, Don!
    (applause)
     
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  23. treblings

    treblings Hall of Fame

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    great idea to ask them for their opinion:) well done
     
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  24. Topspin101

    Topspin101 Rookie

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    Same deal this morning. I complimented a guy on the next court over on his topspin and asked him if he would try my racket which is strung with Klipper's Spin Max 17. Sold!
     
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