ATP Masters Series and Tennis Masters Cup Action to be Streamed Live on Web The ATP Masters Series, the premier tournaments in men’s tennis, and the Tennis Masters Cup Shanghai, the prestigious circuit finale, are set to introduce streaming of live action via its online media service atpmastersseries.tv. The site is available directly or via ATPtennis.com. Subscribers in select markets will be able to watch a fully continuous program featuring the best live action from the televised courts with English language commentary direct on their desktops. The service will be introduced at the summer’s upcoming two ATP Masters Series tournaments, the Rogers Masters in Toronto, beginning next week from August 7, and the Western & Southern Financial Group Masters in Cincinnati the following week. Action from the Tennis Masters Cup Shanghai, where the rivalry between ATP World No. 1 Roger Federer and No. 2 Rafael Nadal is set to play out from November 12-19, also will be streamed. Various pricing options will be offered – from daily access at $7.95 to weekly tournament passes at $12.95 and year-round ‘season ticket’ subscriptions for only $69.95 – to appeal to the sport’s broad and diverse demographic. The service will be available in the United States, Pan Asia, Germany and Austria – key markets for growing the sport, and also markets where existing broadcast agreements do not restrict the streaming of live action. “The site atpmastersseries.tv has proven to be extremely popular with tennis fans since it was launched earlier this year, but the introduction of live action will create a truly world class product and expand the appeal and availability of tennis like never before,” said Mark Webster, CEO of Tennis Properties Ltd. (TPL). “We will be using the latest geo-blocking technology to clearly define the territories where the content is available, protecting our traditional broadcast partners while allowing tennis fans to follow live tennis that they have previously been unable to access.” Additionally, as part of the ATP’s “Doubles Revolution” initiative to promote the game of doubles, the doubles finals in Toronto and Cincinnati will be streamed live for all users globally and at no cost. atpmastersseries.tv also will broadcast all of the doubles competition from the Tennis Masters Cup in Shanghai for free and worldwide. Etienne de Villiers, ATP Executive Chairman and President, said: “We are working very hard to not only satisfy tennis’ far-reaching fans but also to broaden its appeal and access. The US Open Series is a great platform for tennis, so it’s an ideal time to launch this new service, particularly given the excitement currently being generated by ATP players and tournaments. We’re also pleased atpmastersseries.tv will showcase the ATP Doubles Revolution which has been such a great story all season long.” Following the summer broadcasts, the online coverage will continue at the two final ATP Masters Series tournaments of the year in Madrid and Paris. The Mutua Madrilena Masters Madrid will be held October 16-22 while the BNP Paribas Masters takes place October 30-November 5. The Tennis Masters Cup Shanghai, featuring the top eight singles players and doubles teams, will be held November 12-19. The site atpmasterseries.tv is operated by Tennis Properties Ltd, the commercial and broadcast arm of the ATP Masters Series and the Tennis Masters Cup Shanghai, in association with Premium TV, specialists in the hosting and exploitation of on-line media rights and content. ----------------------------------------------------------------- Great to see this. ATP learnt alot from Wimbledon this year. Now they followed suit and have their own live streaming service for Masters Series and Masters Cup. Those who have tv coverage problem can subscribe this and get great tennis actions!