I can't help comparing the World Cup to Wimbledon this year. From the moment Zidane's head hit Matarazzi's chest Zidane was appropriately and immediately criticized in every language across the world. Nobody excused Zidane's for being a jerk because of his athletic skill, or because it was such a quality head butt. Yet at Wimbledon we're told how elegant Federer looks in His pretentious and unsportsmanlike I-have-three-trophies-and-you-don't cream colored bespoke dinner jacket that he parades in front of His opponents. Last year we were supposed to enjoy His boastful I-hold-the-title-and-you-don't gold shoes. Next year, He boasts, He'll tell Nike to make Him an even more ostentatious jacket to rub His 4th Wimbledon title in everyone's face. All the while we're supposed to be grateful and privileged to watch Him pat Himself on the back so hard He wears holes in His shirt. I know that Federer isn't the first pompous jerk on the pro tour just like Zidane isn't the first player to lose his cool in the World Cup. But while FIFA is calling for more sportsmanship the pro tennis tour seems to be promoting crassness. Is it time for new leaderhip in the ATP? Or do we just have to tune out and wait until hopefully a new generation of players emerge that have character commensurate with their skill?