My stringing business... Website progress. Comments?

Discussion in 'Stringing Techniques / Stringing Machines' started by Bottle Rocket, Oct 3, 2010.

  1. Bottle Rocket

    Bottle Rocket Hall of Fame

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    Hahahaha. OK... Good point. I like the picture though and I actually couldn't identify those frames, thought it was pretty generic.

    I'll if there is something else to use, but this might need to wait until I can take my own pictures...

    Have made a few more changes since my last post, added some better email links and made some text/background/format changes on most pages.
     
    #51
  2. mikeler

    mikeler G.O.A.T.

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    Home page, correct spelling: "Tennis racket tringing". I don't think you'll make much money with a "tringing" business. :)

    From another string obsessed tennis playing engineer...
     
    #52
  3. weksa

    weksa Rookie

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    On the home page, there's a small typo, missing an "s":

    Tennis racket tringing & customization located in the heart of Kansas City
     
    #53
  4. Bottle Rocket

    Bottle Rocket Hall of Fame

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    :shock:

    Got it. Everytime I change something, I screw something up...
     
    #54
  5. mikeler

    mikeler G.O.A.T.

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    You are getting there. Having fresh eyes on your own work is always a good thing. It's always easier for others to catch my errors than me.
     
    #55
  6. TenFanLA

    TenFanLA Hall of Fame

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    1. As stated before you need to put a more modern racket/string on your main page. APD GT, BLX, IG Speed, etc., something that modern players and kids can identify with.

    2. You need to let the customers know that you carry all the major brands (if you don't, you need to.) Your website gives the impression that we only have 2 choices. 99.99% of non-TT players want the name brands that the pros use. They don't want no-name brand from a no-name stringer. If Big 5 or Sports Chalet started carrying Topspin, BHBR, B5E, etc., it's one thing. If you ONLY carry those, they will think you are weird. Offer them the choices of Babolats, Lux, Wilson AND more TT-oriented brands such as Topspin, Signum, Tourna, Polystar, etc. to show you have a more in depth knowledge of strings than the big store employees.

    3. Why no phone number on the website? I never trust a company or a website with no phone number.
     
    #56
  7. Carolina Racquet

    Carolina Racquet Hall of Fame

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    After reading through the entire post I think there's some great comments.

    I would ask you the basic question "What makes you different"? After all, many consider racquet stringing somewhat of a commodity where people are focused primarily on cost and convenience.

    For instance, you can be different by offering an initial consultation for every client (not customer) that will better match their playing level, style and racquet type to the right string and tension. We all know big box stores don't do that. You can also call the client a week after their stringing to see how their racquet is performing and ask for any referrals, offering $5 off their next stringing if their referral leads to a client. In short, be different and position yourself as their racquet consultant who also appreciates referrals!

    Concerning the strings shown on your website, I would classify them as "Featured Strings". That helps the visitor to your website understand you offer an array of strings, but you are just highlighting the two.

    Keep perfecting it... This site has great potential.
     
    #57
  8. beernutz

    beernutz Hall of Fame

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    My comments fwiw:
    Hopefully you plan to buy a domain name and forward it.
    You charge the same for Wilson Extreme SG and Topspin Cyberflash but the latter is more than twice as expensive as the former isn't it?
    No phone number listed to contact you?
     
    #58
  9. nalvarado

    nalvarado Semi-Pro

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    Ah another competitor. I believe Steve D mentioned your name to me.
     
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  10. mikeler

    mikeler G.O.A.T.

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    Can we see your website too? :)
     
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  11. pingu

    pingu Semi-Pro

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    I don't know what kind of machine that you have, but if you had an expensive one, I think you should mention that.

    Good luck with your business !
     
    #61
  12. nalvarado

    nalvarado Semi-Pro

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    Sure, I'll have to set it up first though :p

    In all seriousness I'll probably end up getting a domain and a dedicated host before the end of the summer.
     
    #62
  13. Bottle Rocket

    Bottle Rocket Hall of Fame

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    Good points, mostly things I plan to address. Working on the picture, working on the services/inventory stuff. I don't mind giving my phone number out, though I also like the idea of users viewing the website emailing me for service. I gladly give out my number through email as well as on my business card. However, email is easy, I'll never miss it, and I want to work with guys which are easy to get ahold of by email, text, etc... With that said, I mostly agree.

    I intend on getting a new business phone number using Google voice integration, so this is in the works and will be taken care of. I am wanting to keep all contact and interactions related to stringing seperate from the rest of me.

    All really good points and good ideas. Thanks!

    I use string reels. Cyber Flash costs very slightly more than the synthetic gut. I'm having a hard time getting pricing figured out, though its really nice and simple to continually tell people $20. I've been throwing in free overgrips, headguard installation, and other things as well for $20, I guess I'm actually sort of negotiable... Going to deal with this soon. ;)

    Hmm... I thought all users from Kansas City were blocked from this thread. :wink:

    Just kidding. I don't think I string nearly as many frames as Steve does. Where do you do your stringing? Do you work with teams and such as he does?

    If you're in a different area of the city, I'd be happy to refer players to you if their much closer to you than me.

    :p

    Agreed. Thanks!
     
    #63
  14. nalvarado

    nalvarado Semi-Pro

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    Haha I'm actually a player out at winnetonka, I string for my team as well as anyone around who's keen enough to text me:p I'm located right by liberty, pleasant valley to be exact.
     
    #64
  15. b0mb34man

    b0mb34man New User

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    It's funny, I saw this exact ad on craigslist when I wad looking to buy tennis strings and stringing machines! Maybe should do a gathering to hit a bit :)
     
    #65
  16. nalvarado

    nalvarado Semi-Pro

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    If I'm not mistaken bottle used to be a member of a kansas city tennis forum. The name eludes me but I believe they used to get together on a regular basis.


    EDIT: http://www.kctennisplayers.com was the site. I knew I remembered your site from somewhere bottlerocket.
     
    #66
  17. Bottle Rocket

    Bottle Rocket Hall of Fame

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    You found me!!

    On the "contact me" page I have a specific mention of the kctennisplayers.com website, which has been there since the beginning. I contribute as much as I can to the kctennisplayers website, trying to get others involved and get the word out about our group of guys which frequent the public courts. Most guys heavily involved with USTA in Kansas City know me pretty well (or have run into me in tournaments), but I'm easy to find on the public courts of KC.
     
    #67
  18. COPEY

    COPEY Hall of Fame

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    Something to consider that will make things more simplistic is to price all string according to what it cost per set. I haven't backtracked through this thread to see if you're marking up the price of your string (doesn't sound like you are), but if not, using reels often time affords you a small savings (as you probably know) compared to using sets. Instead of passing that savings on to your customers, keep it. I for one don't think it's underhanded or unethical, and in my opinion it's a better option than marking up the price of string.
     
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  19. nalvarado

    nalvarado Semi-Pro

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    When my elbow heals up I'll have to swing by your courts for a hit :p
     
    #69
  20. b0mb34man

    b0mb34man New User

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    Same :( I'm down with TE recently from trying so many different strings...
     
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  21. mikeler

    mikeler G.O.A.T.

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    Stop trying new strings and throw some Mantis Comfort Synthetic into your racket until your arm gets better. Good luck!
     
    #71
  22. b0mb34man

    b0mb34man New User

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    I stopped using synthetic bc I break them too fast lol...
     
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  23. Bottle Rocket

    Bottle Rocket Hall of Fame

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    Yep. I agree with you. I'm still a little bit unsure about pricing, though there are some very interesting threads about it here in this forum and also within this thread. The Cyber Flash should cost a little bit more and its possible the synthetic gut should cost a little bit less.

    I get the feeling that many of the guys I currently string for would be happy with a very inexpensive string like Gosen OG Micro, especially if they could get a completed string job from me for $15, which is a real possibility with that string. Lot's of things to consider.

    I really like $20 across the board currently as it keeps things simple, though its not great marketing, and its not necessarily fair depending on your string choice.

    I'm currently in physical therapy for my back, so I'm taking a little bit of time off myself. Though, regardless of my condition, I'll be playing the huge Plaza tourney the second week of June. You should definitely drop by sometime though.

    Looking to try a few more? :p
     
    #73
  24. b0mb34man

    b0mb34man New User

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    No it's ok lol... My arm is gonna break in half if I keep switching! I barely make it through each day playing tennis lol
     
    #74
  25. COPEY

    COPEY Hall of Fame

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    I think if you consider your stringing endeavors (now or in the future) a serious and legit business, you'll want to consider pricing that people can "put their finger on". Sometimes it's not what you charge, but rather that people can clearly see and understand what they're paying for. I string for quite a few people, but I have absolutely no plans of making it a business; it's just something to support my string habit. On my business card I state that my fee for labor is $10, and that I don't mark up the price of string. I sometimes have more business than I know what to do with because people can clearly see what my prices are, they understand that they're getting a quality string job, AND I'm a heck of a lot more convenient and cheaper than the pro shop 30 mins away.

    Finally, yes, $20 across the board is simple, but so is a clearly defined labor fee and charging by the set, rounding off where necessary.
     
    #75
  26. fortun8son

    fortun8son Hall of Fame

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    Cyberflash is not a substitute for synthetic gut. Save it for your hard hitters.
     
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  27. Bottle Rocket

    Bottle Rocket Hall of Fame

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    I do agree with most of what you're saying. I've always had about $15 in mind for my labor. Using reels, the cost of string is between $3.50 and $8 most of the time, so that's where the $20 comes from.

    More than that, I just believe my labor is worth $15, especially when I'm getting rackets back the same day or at the tournament the next morning. It's not worth it for me to do a one-time string job for $10 using two packages of string for a hybrid.

    I've gladly told people about other stringers which will be a few dollars cheaper than I, guys that want nothing but the cheapest string job possible. I'm ok with this right now. Maybe I'm an idiot, but I'd prefer to string for those looking for a stringer as careful and knowledgeable as I am and are willing to shell out a few extra dollars for that piece of mind. Of course, I need to find a better way to prove to complete strangers that I'm not a goof-ball. Currently working on this. :wink:

    I want to be distinguished by the quality and consistency of my string jobs and the time and care given to each. I don't intend on being the cheapest around, but I do intend on putting out the highest quality string job for less than every pro shop, club, and big box store. And I am still significantly less than such places. A quality polyester string job for $20 is a good deal, I am sure of it. And of course, the free rubber band dampener with each string job... :p

    I may drop down to $17 or $18 for the synthetic gut. I'm also considering a business card with some time rows of rackets to initial or something... Free string job with every 5 or with every 10. I've always been a big fan of those types of things...

    There's a good chance I will make some changes and be very clear about my baseline labor price, probably $15, even though I recall being called all kinds of names for this much earlier in this thread. I'll have to go back and check. :oops:

    For what's it worth, and it's possible I've never stated this in this thread, but I also don't intend on turning this into a large business, though I've kept the option open. It's just something I want to do, this website thing. It's been a fantastic learning experience. I have no intentions of making a living off of this. If it pays for my own strings, shoes, and a portion of my physical therapy sessions so I can play again, I'm happy. :)
     
    #77
  28. mikeler

    mikeler G.O.A.T.

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    As a customer, I always preferred a base labor rate plus strings. I don't like when the stringers tried to make a few extra dollars by marking up the strings too. Keeping things simple for you could make your potential customers leery of that extra markup. Just my 2 cents, good thread!
     
    #78
  29. COPEY

    COPEY Hall of Fame

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    Understood, and believe me, I'm not trying to convince you to change how you're currently doing things--I just figured I'd throw in my thoughts since it appeared as though you were still trying to figure things out. I'm not saying my way is right either; it's just what works for me. You'll undoubtedly figure out what works for you as you proceed.

    A few comments, however...

    (1) That's a very common and reasonable rate for labor. Some places charge as much as $20, which, of course, has a lot to do with your location.

    (2) I hear ya. I absolutely know my labor is worth more than $10. I settled on $10 because I string for a number of high school/college kids, and most are paying for their own strings. That rationale, coupled with not marking up strings gives them a really affordable string job, and the money I earn has paid for my Apex 2, more strings than I possibly know what to do with, and a variety of other little non-necessities. I also educate people about the frequency at which they should restring. More often than not, players leave their strings in far too long (both syn and poly), and with my prices they're more than willing to string more frequently because of the low cost. Could I make more money? Definitely, but for me it was never about that.

    (3/3a) Probably not intentional, but what those two statements say to me is that the guy/girl whose rates are cheaper is not going to be as good as you are, so if your customers pay a few bucks more, they'll get better workmanship for their money. Using that rationale, the same can be said about you compared to big box stores and pro shops, correct? Just playing devil's advocate. The point is inexpensive is not necessarily synonymous with poor workmanship/quality, as I'm sure you know.

    (4) This statement pretty much emphasizes the previous point. How much you charge is immaterial to your quality of work and customer service. I'm not sure of your age, but if you've been around for any length of time, you've undoubtedly encountered a situation or two where you've paid less for an item/service and were more satisfied than the supposed higher priced item/service.

    (5) Vague and subjective - one man's quality polyester is another man's garbage. In the string section you'll see guys talking about Gosen Polylon--how they love it, feels great, has decent tension maintenance, etc. To them it's an inexpensive, "quality" poly. It's about $1.88 per string job, yet if you strung it up for a customer who did the math, what do you tell them when they ask why they're paying $20 when according to their calculations they should pay $17? I'm the kind of guy who always wants to know exactly what I'm paying for. Some people aren't like that, I know, but some are. If you say, "hey, I simply charge a flat rate of $5 regardless of string type", and they're ok with that, cool. Obviously that's been the case thus far since I get the impression you have repeat customers.

    On the other hand, if you're stringing up Lux M2 Plus and you're charging $20, then you'll probably have people lined up in front of your door lol. But what about the guy that says, "um, ok...how about if I just bring you a reel of Polylon and have you string it up for me, that way it's cheaper for me?" If you agree to it, you're setting a precedent to do it for others, then you end up managing other people's string. I've had people wanting me to do that as well, thinking they'd come out cheaper.

    Anyway, again, I'm not trying to convince you to do anything differently than what you're doing, partner. I just figured I'd throw a few thoughts at ya, and you can take some (or none) of the input and use it as you see fit. ;-)
     
    #79
  30. Bottle Rocket

    Bottle Rocket Hall of Fame

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    :)

    That all makes perfectly good sense and I do understand. I'd gladly help a younger guy out, especially a high school student, though I have yet to tap into that market... I'm strongly considering doing a punch card type deal where you get a free stringing after 5 or so, which would provide a discount for those stringing more often.

    That's also all true. I would never say something like that on my website or to customers. Only to you guys. :wink:

    Perceptions is important. If someone is used to paying $35 for polyester and I ask $15, there are going to be questions. Probably questions now, as my pricing is still a little odd.

    There are analogous situations with new cars as well as electronics, especially this new market of tablets. If anyone asks less for a tablet than Apple asks for the iPad, consumer will ask "why so cheap?". There's some subconscious super-interesting brain stuff going on there. :wink:

    With that said, the majority of customers I've gotten are generally unfamiliar with typical costs, but feel they are getting a good deal from me (maybe that's because I keep throwing in overgrips for some reason). And I believe they are.

    I agree, it might be appropriate to define the cost of string. Possibly a flat rate because I buy in "bulk" would be acceptable. I'm still thinking about a good way to do this on the website. Really want to keep things simple.

    However, I haven't found that many of the new customers who have found me with a google search have heard of any of the strings discussed on this website. If I walk into the tennis superstore 25 miles from my home, the owner there hasn't even heard of most of these strings. Most know of polyesters, possibly Luxilon, and they know brands like Wilson and Prince. I feel like I've got the majority of the market covered. Most pro's don't even know any of these things. I have had a few that were skeptical of my choices and I offered to buy them a new set of string of their choice and string it up for them if they were unhappy with my recommendation, everyone (hope nobody is getting the idea that I have a huge base of customers, because that isn't the case) so far has been very happy and wanted the same thing again.

    I really appreciate it! Really. Thank you. And everyone else previously!
     
    Last edited: Jun 9, 2011
    #80
  31. Tennusdude

    Tennusdude Rookie

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    Hey Irvin, do you have your own stringing business or do you work for a company? If you have your own stringing business, do your customers bring you their rackets at your home? I appreciate you advice on this. I was meeting my customers at a public tennis court and now I was told that I have to meet them outside the park. Thanks for any advice you can give me.
     
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  32. Irvin

    Irvin G.O.A.T.

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    I don't string nearly as much as I used to string. I string out of my home and rackets are brought to me.
     
    #82
  33. Tennusdude

    Tennusdude Rookie

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    At this point I am only doing one racket per day And 90 percent of these racket are from friends I play tennis with. Can actually stop me from stringing my friends rackets?
     
    #83
  34. diredesire

    diredesire Super Moderator

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    What is your question? If you can legally solicit services on publicly owned property? :confused::confused:
     
    #84
  35. Irvin

    Irvin G.O.A.T.

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    I have no idea of what the real circumstances actually are. But let's look at it this way. Say I wanted to sell my truck and I went over the the used truck lot of a dealership near me and started propositioning their customers. What do you think would happen? How would you like it if you were the owner of the dealership?

    If someone gave me a racket to string I would string it but I would never ask.
     
    #85
  36. Lakers4Life

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    ROLFMAO!

    I drop off and pick up rackets all the time at public courts. Mainly for people I play with. Most other clients drop off rackets at my house. I know the owners of the local tennis shops in my area, and most of my clients buy string from them to have me string on their rackets. They know I string, but don't seem to mind, I don't poach clients from their shops, in fact I send customers to their shops for rackets.

    @Irvin, The owner of the dealership would like be mad at you, but there is really nothing he can do about it, especially for one used truck. If you had a lot full of used trucks, then there would be an issue.
     
    #86
  37. struggle

    struggle Hall of Fame

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    Told by whom? Does the park offer stringing services?

    Most don't, but we have one here that does. I don't solicit, but do happily take friends rackets at said park for stringing if they ask.

    Heck, some people teach lessons at our public parks, no permits etc, as far as i know. I'm sure it's not technically legal, but it fills a need/niche nonetheless.


    edit: maybe string for free and accept "donations".
     
    #87
  38. Lakers4Life

    Lakers4Life Hall of Fame

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    I see tennis instructors all the time at public courts. Some have contracts with the city to exclusively use the courts, others don't. Most cities have posted rules about court usage, usually because there is a problem with people using courts longer than they are allowed.
     
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  39. Tennusdude

    Tennusdude Rookie

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    I play tennis with almost all of the people I string for and I have known them for years. Some for 20 years. These people never would have their racket strung at the park because the park has terrible service. They string the racket when they get around to it and it is strung on a an old machine that has barely functioning clamps. The machine belongs to a guy that I string rackets for. He doesnt even want his racket strung on that machine because it doesnt function properly and the string jobs are very loose because of the clamps. The only machine the city actually has is about 30 years old and does not function. One thing is for sure. I was foolish to take money in front of people because people are jealous even though I make less than money than 99 per cent of the people who play there. I lost my job of 30 years two years ago because of chronic pain while sitting. I used to drive a bus for the state of NJ but could not sit anymore without bad pain. There is another few guys who string rackets down at the courts but so far nobody has bothered them. They think I am getting rich but i can barely afford to buy gasoline to drive my car. I should offer free string jobs if people bring me the string, but you know the old saying, ? You cant beat City Hall. I guess I will have to meet the people outside the park. Thanks for all of your advice
     
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  40. Tennusdude

    Tennusdude Rookie

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    Diredesire, are you a lawyer? If so I let you know what my question is. lol
     
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  41. mad dog1

    mad dog1 Hall of Fame

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    getting rich stringing racquets? that's an oxymoron if i've ever heard of one.
     
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  42. Lakers4Life

    Lakers4Life Hall of Fame

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    I've said the same thing before. Even guy's with shops are struggling. I know a couple of MRTs with a Baiardo trying to make a living. I told them straight up, you picked the wrong business to be in, if you wanted to be rich. Maybe if it were a larger tennis club with deep pocket clients, but that's not going to happen.

    A decent stringer with a few regular clients may make a couple hundred a month, but that's about it and seasonal.
     
    #92
  43. mikeler

    mikeler G.O.A.T.

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    No I believe he is an engineer, smarter than lawyers but not as well paid. Only in America...
     
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  44. zapvor

    zapvor Legend

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    one a day? i think you are fine man
     
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  45. zapvor

    zapvor Legend

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    yep yep 100%. stringers dont come close to being rich. crap i need a new job:(
     
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  46. diredesire

    diredesire Super Moderator

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    Well, considering the job market atm, I'd say the average post grad engineering student is probably making more than the average lawyer :twisted: (factor in those who can't find jobs).

    Yes, I'm an Electrical Engineer working at a big big company :)
     
    #96
  47. zapvor

    zapvor Legend

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    hahaha so true. wish i was an engineer
     
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  48. mikeler

    mikeler G.O.A.T.

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    I'm thinking more about the local ambulance chasers who live in big mansions.
     
    #98
  49. db10s

    db10s Hall of Fame

    Joined:
    May 14, 2012
    Messages:
    1,973
    Location:
    S. FL/Maine
    I'm more of the lawyer type myself; but I can't stand the personal injury firms that blast repetitive ads on TV.
     
    #99
  50. pvaudio

    pvaudio Legend

    Joined:
    Jul 13, 2009
    Messages:
    7,543
    :twisted: I like the sound of that. Except my two best friends are lawyers and m sister is a doctor :(
     

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