In less than two years, we've gone from shirts with collars and rather discreet clothing maker logos to sleeveless shirts with HUGE, OBNOXIOUS CLOTHING MAKER ADVERTISING LOGOS. Of course, we've also gone from Frank Sinatra to Britney Spears... North american culture has shifted rather blatantly from things of depth and substance to things of mere flash and style, as everything, it seems, is now geared toward appealing to 13 year old kids exclusively. What's next for tennis? Flashing lights on racquets? Forehead advertising tattoos, perhaps?