New Babolat logo?

Discussion in 'Pros' Racquets and Gear' started by baseline_monster, Dec 8, 2012.

  1. baseline_monster

    baseline_monster Professional

    Joined:
    Jan 8, 2010
    Messages:
    1,142
    Babolat players have the new logo on their strings from now?Bad move for me, from the stands on TV it will not stand out like the two bold lines.
     
    #1
  2. Bartelby

    Bartelby G.O.A.T.

    Joined:
    Nov 14, 2005
    Messages:
    12,951
    The logo itself is better than the old one which is too busy and it does resemble a B for Babolat, but on the strings itself it just looks like something important has gone missing.
     
    #2
  3. baseline_monster

    baseline_monster Professional

    Joined:
    Jan 8, 2010
    Messages:
    1,142
    Yeah I would agree with the actual logo, but I would have done line Head do like they never have the word Head below the arch logo.
     
    #3
  4. Feña14

    Feña14 Legend

    Joined:
    Feb 18, 2004
    Messages:
    5,432
    Location:
    England
    What is the logo? I've not seen it yet.
     
    #4
  5. nyc

    nyc Hall of Fame

    Joined:
    Jun 3, 2006
    Messages:
    1,532
    Location:
    SoCal
    This?

    [​IMG]
     
    Last edited: Dec 9, 2012
    #5
  6. Feña14

    Feña14 Legend

    Joined:
    Feb 18, 2004
    Messages:
    5,432
    Location:
    England
    It looks like someone ran out of ink halfway through :)
     
    #6
  7. Francis27

    Francis27 Semi-Pro

    Joined:
    Sep 24, 2012
    Messages:
    653
    Location:
    Canada Ontario
    looks good on everything else but not on the strings!
     
    #7
  8. JoelDali

    JoelDali G.O.A.T.

    Joined:
    Mar 30, 2009
    Messages:
    10,741
    The new Active Cortex will turn most top tier 3.5 players into instant average 4.0s.
     
    #8
  9. Blaxican10s

    Blaxican10s Banned

    Joined:
    Aug 1, 2012
    Messages:
    117
    Someone's always gonna hate...
     
    #9
  10. kkm

    kkm Semi-Pro

    Joined:
    Feb 20, 2008
    Messages:
    670
    #10
  11. Squidward

    Squidward Rookie

    Joined:
    Jan 3, 2011
    Messages:
    393
    I Agree! It'll take some time, but we'll get used to the new look.
     
    #11
  12. baseline_monster

    baseline_monster Professional

    Joined:
    Jan 8, 2010
    Messages:
    1,142
    I imagine they are using that smaller logo as the ink on poly, what most players are using wears of quick, less chance in the corner. Who knows, i know I made the thread but who cares lol.
     
    #12
  13. dimeaxe

    dimeaxe Semi-Pro

    Joined:
    Jan 4, 2009
    Messages:
    575
    #13
  14. Francis27

    Francis27 Semi-Pro

    Joined:
    Sep 24, 2012
    Messages:
    653
    Location:
    Canada Ontario
    Im thinking if i should just stick with the 2 bold lines logo or the new one for my strings
     
    #14
  15. svarthofde

    svarthofde New User

    Joined:
    Nov 19, 2012
    Messages:
    31
    Location:
    Bucharest
    i liked better the logo that they had at one point on the pure storm i think. the two lines didn't go all the way to the frame. they stopped at about an inch from the frame. i guess it didn't stick
     
    #15
  16. Francis27

    Francis27 Semi-Pro

    Joined:
    Sep 24, 2012
    Messages:
    653
    Location:
    Canada Ontario
    Heres what the new logo looks like on the pure drive
    [​IMG]
     
    #16
  17. Francis27

    Francis27 Semi-Pro

    Joined:
    Sep 24, 2012
    Messages:
    653
    Location:
    Canada Ontario
    And a lil more

    [​IMG][/IMG]
     
    #17
  18. baseline_monster

    baseline_monster Professional

    Joined:
    Jan 8, 2010
    Messages:
    1,142
    Looks cool on black strings. Head edited their logo about 6-7 years ago I think and that stands out more. Must be some logic behind it.
     
    #18
  19. Babolast

    Babolast Legend

    Joined:
    Jun 21, 2007
    Messages:
    5,755
    Looks nice. Change is good.
     
    #19
  20. baseline_monster

    baseline_monster Professional

    Joined:
    Jan 8, 2010
    Messages:
    1,142
    Are those the new Pro Pulse for 2013? There sick.
     
    #20
  21. Francis27

    Francis27 Semi-Pro

    Joined:
    Sep 24, 2012
    Messages:
    653
    Location:
    Canada Ontario
    #21
  22. baseline_monster

    baseline_monster Professional

    Joined:
    Jan 8, 2010
    Messages:
    1,142
    They look better from a difference.
     
    #22
  23. Bartelby

    Bartelby G.O.A.T.

    Joined:
    Nov 14, 2005
    Messages:
    12,951
    I don't know if this would work but they should have done a stencil where instead of nothing and the new logo, there should be a colour switch with new logo being foregrounded with a different colour to the background.


    So the whole two line stencil effect remains. It would require a gap between the two parts of the stencil and two inks but it could work.
     
    #23
  24. DownTheLineWith90

    DownTheLineWith90 Rookie

    Joined:
    Jan 2, 2012
    Messages:
    308
    Location:
    Baseline
    The new shoes look worse in my opinion
     
    #24
  25. Jack the Hack

    Jack the Hack Hall of Fame

    Joined:
    Jan 18, 2005
    Messages:
    1,805
    I think the new Babolat stencil looks kind of like the Tecnifibre logo:

    [​IMG]

    I realize that the Technifibre stencil is actually a triangle, but the new "B" and the "TF" lines are similar.

    Babolat has had the two lines stencil on the bottom of the string bed for at least 30 years, so I'm not sure why they would change now. Seems to me that Marketing and Branding 101 would say that if you've taken years to establish a well known logo that is easily recognizable and synonamous with your company, you wouldn't wipe all of that away just for the sake of change. It's kind of like if Mercedes changed their hood ornament to a square with an "M" in the middle... it would be totally unnecessary and a waste of previous branding awareness.
     
    #25
  26. Blaxican10s

    Blaxican10s Banned

    Joined:
    Aug 1, 2012
    Messages:
    117
    Love the new Babolat logo/ stencil. Time for Wilson to switch up theirs with something new too.
     
    #26
  27. Francis27

    Francis27 Semi-Pro

    Joined:
    Sep 24, 2012
    Messages:
    653
    Location:
    Canada Ontario
    im pretty sure wilson is not going to switch their logo
     
    #27
  28. Ico

    Ico Hall of Fame

    Joined:
    Jun 30, 2011
    Messages:
    4,235
    Looks nice on the frames, but every time I see the logo I want it to be flipped horizontally to look more like a B.
     
    #28
  29. uk_skippy

    uk_skippy Hall of Fame

    Joined:
    Feb 22, 2004
    Messages:
    2,058
    Location:
    Waterlooville, Hampshire, UK
    New stencil

    [​IMG]
     
    #29
  30. tick115

    tick115 New User

    Joined:
    Dec 8, 2012
    Messages:
    8
    Location:
    Tampa, FL
    Great Work with the Factual Info




    That's the logo Jo Willie is using here in Aussie, new proto racket.
     
    #30
  31. raphMODE

    raphMODE Professional

    Joined:
    May 6, 2011
    Messages:
    1,226
    Location:
    France
    I like the new one !
    Much better than 2 lines, IMO.
    It's more dynamic, and looks like a "real" logo.
     
    #31
  32. Bartelby

    Bartelby G.O.A.T.

    Joined:
    Nov 14, 2005
    Messages:
    12,951
    Yes, its about time Adidas did the same - I mean, three stripes, how is that ever going to be a success?
     
    #32
  33. DownTheLineWith90

    DownTheLineWith90 Rookie

    Joined:
    Jan 2, 2012
    Messages:
    308
    Location:
    Baseline
    Well, adidas's logo has always been a classic that many do appreciate right now.
    I don't see them coming up with a change any time soon
     
    #33
  34. Sweet-Spot

    Sweet-Spot Rookie

    Joined:
    Dec 19, 2012
    Messages:
    193
    Just watching Stosur play at the Aussie open now....I thought they messed up hte stencil.... it really looks like they only did half of the normal one. good to see it was on purpose!
     
    #34
  35. Wodz

    Wodz Rookie

    Joined:
    Oct 14, 2010
    Messages:
    144
    interesting
     
    #35
  36. legends70

    legends70 New User

    Joined:
    Sep 19, 2010
    Messages:
    75
    In my mind, the new logo looks like the insides to a capitol 'A' which would stand for 'Aero Pro'. However with the new logo present on all three of the sicks, this can't be the actual interpertation of it.
    [​IMG]

    This logo change reminds me of the Starbucks logo changes, suttle so it is still distinguishable.
     
    #36
  37. Francis27

    Francis27 Semi-Pro

    Joined:
    Sep 24, 2012
    Messages:
    653
    Location:
    Canada Ontario
    Samantha Stosur uses the new buttcap on her Pure storm i dont know about the others though
     
    #37
  38. drakulie

    drakulie Talk Tennis Guru

    Joined:
    May 3, 2004
    Messages:
    24,466
    Location:
    FT. Lauderdale, Florida
    Funny story:

    Stringing at a futures this week, and one of the players came back after taking his Babolat out of the poly bag. He asked if we were tyring to save stencil ink, as we had not completed the entire stencil. We had to explain to him this was the new Babolat stencil. :)
     
    #38
  39. Francis27

    Francis27 Semi-Pro

    Joined:
    Sep 24, 2012
    Messages:
    653
    Location:
    Canada Ontario
    hahahah! :p what did he say after?
     
    #39
  40. Francis27

    Francis27 Semi-Pro

    Joined:
    Sep 24, 2012
    Messages:
    653
    Location:
    Canada Ontario
    haha! :p

    10char..
     
    #40
  41. drakulie

    drakulie Talk Tennis Guru

    Joined:
    May 3, 2004
    Messages:
    24,466
    Location:
    FT. Lauderdale, Florida
    He just stared and then started laughing. LOL
     
    #41
  42. Nostradamus

    Nostradamus G.O.A.T.

    Joined:
    Nov 30, 2011
    Messages:
    13,250
    Location:
    In the future
    Can't babolat have some originality ? this looks very similar to old logo. where is the creativity ?
     
    #42
  43. adidasman

    adidasman Professional

    Joined:
    Aug 22, 2008
    Messages:
    1,459
    Location:
    Frederick, MD
    I think Bartelby was joking. ;)
     
    #43
  44. slice bh compliment

    slice bh compliment G.O.A.T.

    Joined:
    Jul 13, 2004
    Messages:
    10,048
    #44
  45. Erman

    Erman Rookie

    Joined:
    Feb 2, 2011
    Messages:
    123
    Where'd younger the stencil?
     
    #45
  46. uk_skippy

    uk_skippy Hall of Fame

    Joined:
    Feb 22, 2004
    Messages:
    2,058
    Location:
    Waterlooville, Hampshire, UK
    If you mean 'Where'd I get the stencil'?, then I'm supplied them as part of the Babolat stringing team here in the UK. So when I'm stringing at a tournament I'm able to put the new design on the players rqts.

    Regards

    paul
     
    #46
  47. jimbo333

    jimbo333 Hall of Fame

    Joined:
    Oct 31, 2008
    Messages:
    4,003
    Location:
    Windsor, England
    I've said this elsewhere, but I think it is ridiculous to build up the recognition of the "double line" stencil for many years, and then change it to this. I've seen this stencil used on new rackets, and it just looks a mess in my opinion.

    However they changed it slightly, not using this stencil on Tsonga's racket, but using narrower lines and a bigger gap between them, and it looks quite good on his racket.

    A small difference but really improves it I think!
     
    #47
  48. UltimateBombero

    UltimateBombero Rookie

    Joined:
    Jun 1, 2012
    Messages:
    122
    Agree. I was much more a fan of the double line.
     
    #48
  49. kkm

    kkm Semi-Pro

    Joined:
    Feb 20, 2008
    Messages:
    670

    Nope, they did it exactly by the stencil, look at the ink marks on the stencil, and carefully at the stenciled racquets:

    [​IMG]

    [​IMG]
     
    #49
  50. slice bh compliment

    slice bh compliment G.O.A.T.

    Joined:
    Jul 13, 2004
    Messages:
    10,048
    THe creativity is over at Wilson and Prince, I suppose. THose are the only companies w/o even a minor logo update over the past decade.

    I think Dunlop did, so did head. Yonex did, too. Slazenger as well.

    I like the new Babolat double line flag. It's grown on me.
     
    #50

Share This Page