Nike discount apparel pricing?

Discussion in 'TW Questions/Comments' started by Josherer, Jun 19, 2008.

  1. Josherer

    Josherer Professional

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    Hey TW,

    Out of curiosity why doesn't nike apparel ever get discounted as much as other brands such as addidas?

    Sorry for wasting your time, :(

    Josh. :)
     
    #1
  2. BreakPoint

    BreakPoint Bionic Poster

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    Because it's Nike, and Nike knows they can get people to pay a premium for the brand worn by superstars Federer, Nadal, and Sharapova. :|

    (It's also probably because Nike sets the rules and they don't want the online retailers to undercut the pricing of the retail shops which need larger margins to make a profit. Similar concept to M.A.P. advertised pricing policies on racquets.)
     
    #2
  3. Josherer

    Josherer Professional

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    Of course!

    :)

    Thanks, BP.
     
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