My clinic partners and I were having a discussion about doubles. It seems that each of us feels that we should win more, bottom line. We were talking about why we don't. One lady said that one of her partners started off the match by saying, "All right. Let's play this match with a goal of having no unforced errors at all. Period. No excuses. If we don't make unforced errors, we'll win." And they did in fact win that match. So this lady was saying that would be her new mantra: "No Unforced Errors Ever." I have been mulling that idea ever since, and I am not sure I am on board. I mean, I think there are Bad Errors and Good Errors. A Bad Error is when you just dork up a shot you shouldn't miss. A rally ball. An approach volley. A second serve return (or any return against a crap serve). You weren't going to win the point or pressure your opponent with that shot, so the most important thing is to make the shot. But there are Good Errors, also. A Good Error is a shot that, had you executed it, would have won you the point. A Good Error is also a miss that yields benefits by getting into your opponents' heads or causing them to change what they are doing. A missed poach. A return at the net player. An aggressive return because the opposing net player is poaching so you need to make her back off. I feel like if I play conservatively enough to never make an error, I will play too conservatively to win the match. I won't be aggressive because the risk of making an error is too high. And I think I will do a lot of pushing. What do you think? Is "No Unforced Errors Ever" a workable or successful approach to doubles?