Novak's logo analysis

Discussion in 'General Pro Player Discussion' started by 15_ounce, Jul 7, 2012.

  1. 15_ounce

    15_ounce Guest

    Novak's new logo has a good concept, which is a bird in flight (freedom), Greek letter's alpha (number 1), a tennis ball and a medieval serbian initial; but overall, the logo just look awkward and a bit negative...

    [​IMG]
     
    #1
  2. Bobby Jr

    Bobby Jr Legend

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    I watched the video about it on Djokovic's site. My opinion on design and logos is if you have to explain their elements then they're probably not very well designed.

    It seems to lack the effortless styling/fit that good logos have and it's also not immediately obvious enough what it is comprised of (Djokovic's initials) unless you already know what it is.
     
    #2
  3. MG1

    MG1 Professional

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    it makes a Tennis ball by some adjustment.
     
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  4. fgzhu88

    fgzhu88 Semi-Pro

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    it kinda just looks like a number 2. maybe some foreshadowing going on?
     
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  5. paulorenzo

    paulorenzo Hall of Fame

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    i kinda hate it.
     
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  6. 15_ounce

    15_ounce Guest

    Good point, it does look like a number 2.
     
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  7. 15_ounce

    15_ounce Guest

    I don't like it too. It doesn't look elegant nor powerful.
     
    #7
  8. paulorenzo

    paulorenzo Hall of Fame

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    but good analysis 15 ounce. it's good that there's a sense of movement about it, and it reminds me of a parabolic path of a tennis ball in flight, sort of, but like you pointed out, it does have a negative movement about it. also, i dont think the different elements they are trying to incorporate are coexisting well enough together.
     
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  9. paulorenzo

    paulorenzo Hall of Fame

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    to go along with what you said about compact, and firm:

    i'm not a big fan of the RF logo and i don't like how nike sticks it on everything federer even if it doesn't go well with the gear, but i do feel they designed a good logo. they kept it simple, nothing extra, together, great lines and movement, and able to say alot about the federer/his market through the typeface they use.
     
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  10. smash hit

    smash hit Semi-Pro

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    I always felt it was copied from the Rocco Forte Hotels logo.

    http://www.seeklogo.com/rf-hotels-logo-118162.html
     
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  11. paulorenzo

    paulorenzo Hall of Fame

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    you're right. similar to how reebok looks like the asics log and lining looks like a mix between nike and diadora.

    i found this, it isn't sport specific but it's pretty interesting.

    [​IMG]
     
    #11
  12. NADALWON

    NADALWON Banned

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    It's not self-explanatory enough. Federer's letters and Nadal's symbol, both obvious.
     
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