Caught some of a match last night between Todd Martin and Jim Courier. It occurred to me that for all the good things Courier's InsideOut co. has done to expand the over-30 tour, the lack of a tour-wide clothing sponsor is not one of them. While I wouldn't expect most of these players to be negotiating individual clothing deals, although several appear to have them, this sort of tour I think would be furthered by having one mother brand do their outfits. Could be almost any brand - it's the consistency and recognizeability of the look that's important. Courier, who runs the thing, shouldn't be stuck wearing an Outback steaks polo shirt for his matches - it looks a little less than professional particularly given that people pay to watch this and prize money is distributed. Anyone who remembers Jim from about 15-17 years ago knows that he pretty much carried Nike's topflight tennis line in the early 90s (he was yin to Agassi's yang). Now, he looks like he's dressed to runs a Saturday lawnmowing crew. Wake up, the clothes and look of the whole thing does matter. Your thoughts?