Priority One: Waste of money or Necessary?

Discussion in 'Pros' Racquets and Gear' started by Overdrive, Jan 26, 2013.

  1. Overdrive

    Overdrive Legend

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    For those that you don't know what Priority One is, it is a company that strings racquets for players ranging from recreational players to professionals in WTA/ATP.

    This is a quote from a link on one their website: http://online.wsj.com/article/SB10001424052702304520804576343300235154610.html
    It stated that:
    "Priority One has 14 "gold service" clients, including Mr. Djokovic, Roger Federer, Andy Murray and Robin Soderling. For $40,000 a year, the company cares for its clients' rackets at the four Grand Slam and eight other mandatory tournaments. (Additional tournaments cost extra.)" This article is from 2011 so the number of clients has increased to players including Li Na, Azarenka, Wawrinka, etc.

    I know I'm not on tour, but are the prices for the "bronze" and "silver" services near hundreds to thousands of dollars? This seems to target consumers who have a huge wallet. There's people on here that can string their own racquets for free... :confused: Also, there isn't any priority one shops anywhere here.. I guess you have to ship them or something.. :-|

    One can assume that P1 customers either: don't have a stringing machine, too busy to string their own racquets, too lazy to string their racquets, or have money to spend.
     
    #1
  2. bosssauce

    bosssauce Banned

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    It is for customizing rackets and they travel with the pros regular people dont just send in rackets
     
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  3. THESEXPISTOL

    THESEXPISTOL Hall of Fame

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    If you are pro yes, is necessary. 40.000$ is not enough money to pay someone their salary and cover travel expenses. Plus you need to pay a sh*tload of money on airports extra baggage for the stringing machine.
    And there's few pros that can afford 40.000$ year to someone to take care of their racquets, and P1 are best, so thinking wisely P1 has a great performance/cost relation.
     
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  4. Overdrive

    Overdrive Legend

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    You say that $40,000 is not even enough to cover salary and travel expenses? Wow.
    I know that P1 is the best out there for exclusive stringing, but I won't get any racquets strung from them anytime soon... :-|
     
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  5. novak.20v

    novak.20v Rookie

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    They don't just string racquets.
     
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  6. Devilito

    Devilito Hall of Fame

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    you're comparing yourself to Fed or Djokovic? wow

    i agree that $40k is actually quite low compared to the amount of stringing and racquet customization that happens on a daily basis when taking into account salary and expenses. Seems like a bargain
     
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  7. slowfox

    slowfox Professional

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    I suppose it's all relative. If you earn millions per year, what's 40K to ya? Heard Fed spent 800 bucks for a haircut in New York...
     
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  8. THESEXPISTOL

    THESEXPISTOL Hall of Fame

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    USOpen 2008 if i remember correctly...

    40.000/12=3333$

    Overdrive, forgetting about the travel expenses you'd have, would you travel the world and stay in a hotel room stringing racquets almost everyday, away from your family and friends, away from your home, for only 3333$? I don't know where are you from, but i know for instance in europe that's not a lot of money. I know guys that earn that with a racquet/stringing shop at their city, and it's not a big city...
     
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  9. Relinquis

    Relinquis Hall of Fame

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    I wonder if the players who are sponsored by racquet companies get this service covered. I mean, they're getting paid to use those sticks anyway.
     
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  10. SteveI

    SteveI Legend

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    Some... regular folks here... like Jackb1 and TripleB spend $40,000 a year on frames and stringing... :)
     
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  11. pvaudio

    pvaudio Legend

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    40k/year is nothing. The only way you would even make a living wage off that amount doing what they do is if you have numerous clients. As said, imagine how far 40k goes for the average person. Then imagine your entire life is spent flying and shipping equipment around the world and being holed up in hotel rooms from Monte Carlo to Miami to Shanghai to London.
     
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  12. Overdrive

    Overdrive Legend

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    What? I never compared myself to those guys....
    I don't know, but I would find no need to get the "Gold service" or even the "silver service" unless I'm a professional or something.
     
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  13. Overdrive

    Overdrive Legend

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    He could have got a haircut that's exactly the same for around $30-$40 (which is still expensive for a haircut). I only pay $10 for mine or just let the lady cut it for me. :cool:
     
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  14. Overdrive

    Overdrive Legend

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    I'm not surprised that's not alot of money according to you as the Euro (EU) is imploding at the moment.


    Well my city has been picked as #10 least expensive city in the USA.
    Here's a link for proof: http://www.cnbc.com/id/45989628/page/2

    My area is #50 on Forbes as well: http://www.forbes.com/2009/07/13/cheap-cities-property-lifestyle-real-estate-cheap-places-chart.html

    So how much does the average guy earn from a racquet/stringing store?
     
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  15. Overdrive

    Overdrive Legend

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    I love tennis and racquets and all of that jazz, but I because there's only 8 Boris Becker racquets that I would purchase, I don't have to spend that much on frames and stringing unless if I string them all with natural gut and/or adding weight (or if I purchase multiple frames). But they probably spend that much because they are involved in the business or something like that. :p
     
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  16. Overdrive

    Overdrive Legend

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    Yes, If I had a family, it would be really hard on them to miss me all different times of the year.

    If I was single then I wouldn't mind actually... :cool:
     
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  17. JDMasFCK

    JDMasFCK Semi-Pro

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    They custom the racquets, string, and travel with the pros and the level of consistency and professionalism that they do it justifies the price.
     
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  18. Overdrive

    Overdrive Legend

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    What do you think the average pro goes through a racquet in a year? The guys at P1 said that some of the pros go through 60 racquets a year..

    :shock:
     
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  19. Chotobaka

    Chotobaka Hall of Fame

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    14 clients at $40,000.00 = $560,000.00. I think they manage to budget expenses and still turn a profit for their services. Plus the PR and media exposure has added value.
     
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  20. Larrysümmers

    Larrysümmers Hall of Fame

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    this isnt for the average rec player. its like needing a pit crew for your town car.
     
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  21. gmatheis

    gmatheis Hall of Fame

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    If P1 service wasn't worth it to the people that use it they would be out of business.

    If having your equipment professionally taken care of, modified, matched for tension/swing weight/weight etc helps you to win a match here and there it has already paid for itself.

    Consider this .... at the Aussie open you get $27600 just for being in the first round. If you win and get to round 2 you get another 17900.

    SO just by winning 1 match you gain almost half of P1's gold service cost.

    And it goes up from there quickly. Win round 2 and you get another $25100. Win round 3 and get another $54000.

    For the recreational player (and lets face it we are almost all recreational players ... I dont care if you're a 5.5) P1 is not for you. For a top pro ... it's a no brainer.
     
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  22. Overdrive

    Overdrive Legend

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    That's true about how P1 does it. So, it's basically a custom stringing service exclusively for pros? I just want to know how much is the "Bronze service"? I've seen a guy have his Pure Storm Tours strung from priority one. I think it was three of them.

    You get $27,000 just for being in the first round? Hm, travel expenses and food would only cover that for around half a year if best. :|
     
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  23. vandre

    vandre Hall of Fame

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    this. i'll just speak for myself here but i don't notice any different between any of my same (but not matched) frames and the way i rotate racquets, i restring about once a year so this would be like sending your 12 year old to eddie van halen for their first guitar lesson! :twisted:
     
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  24. Overdrive

    Overdrive Legend

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    Haha that's funny!

    Would even a good D1/D2/D3 college player need P1? :confused:
     
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  25. nn

    nn Hall of Fame

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    hmm not all the pros are using P1 service but regular service provided at major or minor tournament.

    I think P1 or any service figure out that clients are super rich and charge accordingly. I think either way they are expensive for sure.
     
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  26. Fuji

    Fuji Legend

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    Not when there are other services that provide similar skill sets for a lot less in price. (Let's face it, getting your sticks matched doesn't take a lot of effort if you have an RDC machine, or a bit of time on your hands! It probably won't be to the same level as P1, but I know that my mate that does all my matching for me does a bang up job and it's all I could ever really ask for.)

    -Fuji
     
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  27. Overdrive

    Overdrive Legend

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    How much does a typical stringing machine and RDC machine cost? I know for sure that it's cheaper than P1. :|
     
    #27
  28. mmk

    mmk Professional

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    A Gamma 3 in 1 Racquet Test Center lists for $1800 (but available for $1600), the most expensive Gamma stringer is $3400. Throw in a few other tools, and you are still well under $6K for top notch equipment. Using them as well as the guys at P1 is another matter. But, you can spend quite a bit less than $6K and still do a really good job.
     
    #28
  29. Fuji

    Fuji Legend

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    I'll one up you here...

    Alpha balance board, a kitchen scale, And a reel of quarter inch lead tape. Under 100$ and you can do fairly good matching right at home. If you have a smartphone with the SW app, you're going to have a simplified RDC right from home. :)

    -Fuji
     
    #29
  30. mmk

    mmk Professional

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    Plus you can get consistent stringing results with a Klippermate or Gamma X-2/Prog 200 for under $200. It's easy to understand why top pros use P1 or some other service, but doing it yourself isn't quantum chromodynamics.
     
    #30
  31. sureshs

    sureshs Bionic Poster

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    It is not just stringing, it is customization, shipping, standing by ready for anything, etc.
     
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  32. dman72

    dman72 Hall of Fame

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    People who can afford it, pay for it. It's pretty simple.
     
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  33. Fuji

    Fuji Legend

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    Oh for sure. I don't argue the fact that it is extremely useful for pro players, but for rec players I don't see why they wouldn't at least attempt to do it themselves. I love customising frames, but I don't do it nearly as well as the guy who does mine so I just leave it to him haha!

    -Fuji
     
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  34. slowfox

    slowfox Professional

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    Yup, like custom suits.
     
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  35. Marshredder

    Marshredder Semi-Pro

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    Put it this way.

    $12,803,737 was Djokovic's prize money in 2012. Thats just prize money, not including any additional income from endorsements and deals etc.

    $40,000 is approximately 0.3% of his yearly prize earnings.

    Now put in in comparison. Lets assume the average person here earns around $40,000.

    The equivalent impact to that persons earnings each year is $120.

    Don't know about you guys, but I would pay $120 ANYDAY to have someone string and customise all my racquets.
     
    #35
  36. slowfox

    slowfox Professional

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    And how many in the 40K income range spent more than $120 in tennis equipment last year...?
     
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  37. Al Czervik

    Al Czervik Professional

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    To be honest, I think I might rather have a local guru at an event with a super high end electronic machine than that bucket of bolts Nate rolls out of the suitcase. That said, you know you're getting the same tension measurement from the same machine every time, so you have a consistent frame of reference on tension whereas you don't if you're always using the local stringers. The customization of everything else is where it's probably worth it.
     
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  38. THESEXPISTOL

    THESEXPISTOL Hall of Fame

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    Nice ideia, but you finished with a "wrong" conclusion. Pro's aren't wasting money, we are, because i bet most of the tennistalk members, who don't own a stringing machine, spend more than 120$ a year with stringjobs fees and racquet services (not including the string here).
     
    #38
  39. lidoazndiabloboi

    lidoazndiabloboi Semi-Pro

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    They do more than just string and matching rackets. They also mold the handles for the players to their exact liking. Just look at Soderling's handle. It's a custom mold (foam?) handle with a lead pipe inserted inside it. There's a reason many of the top pros use their service. To be able to pick up their racket and not have to think about the differences between each one, I definitely think its a good investment for them.

    Sure, there are other places that customize and match rackets. **** does customization for cheaper. Quality could be similar, i cant say. I also customize rackets for my friends (stringing, lead taping, silicone, extending rackets) but custom molding is something I cant do. So P1 has a certain expertise in this area.
     
    #39
  40. Fearsome Forehand

    Fearsome Forehand Professional

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    If you are an elite touring pro making a lot of money, you want consistent, matched rackets customized to your liking. In that case, P1 is well worth the cost. For a club player, it would be silly to spend that much.

    I do all my own customization. Aside from molding my own grip pallets, I can do pretty much the same things the pro customizers do and I work a lot cheaper. :)
     
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  41. SteveI

    SteveI Legend

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    Well said.. along with what Fuji said. Most folks can do 99% of the custom work in thier family room. Take some time..be careful and be willing to make a few mistakes. TW has a wonderful area to address doing custom work.

    http://www.tennis-warehouse.com/LC/customize.html
     
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  42. Overdrive

    Overdrive Legend

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    Racquet customizing and stringing sounds very tedious to me (coming from someone who doesn't own a machine) .
    What's the average time to string a racquet?
     
    #42
  43. Fuji

    Fuji Legend

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    The Guys that do my sticks, if they are doing it under time constraints, usually do them in around 15 minutes. :)

    -Fuji
     
    #43
  44. heninfan99

    heninfan99 Legend

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    Probably a waste for your average Joe or Jane but wouldn't it be cool to write on an included Post-It:
    "String it like Roger's. Thanks"
     
    #44
  45. Povl Carstensen

    Povl Carstensen Legend

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    I have not regretted using P1's Gold service. I have not used it, but I have not regretted it.
     
    #45
  46. rqtguy

    rqtguy New User

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    Which SW app?

    Fuji could you please identify which sofware app you are using / referring to?

    Thanks.
     
    #46
  47. Fuji

    Fuji Legend

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    I just use Racquettune for the iPhone! :)

    -Fuji
     
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  48. sureshs

    sureshs Bionic Poster

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    Do they have a Platinum service? I usually do not settle for Gold level service in any walk of life.
     
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  49. TennezSport

    TennezSport Hall of Fame

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    Extreme Consistency...........

    As many have stated here in this thread, P1 is a lot more than just stringing. As they completely customize racquets to the personal specs of each player, they also maintain performance stats, create custom molds for individual players handles and match 60+ racquets a year for each player. Plus pros string every day and change racquets frequently (due to racquet fatigue[getting soft]) to maintain consistency.

    Racquets for pro players are tool of the profession; their job. Just like tools a carpenter uses, race car or airline mechanic would use. I dont know of many home car or plane enthusiasts that have a 100k sun analyzer in their garage. Add in the travel and expertise and you see why the charges start at Gold, Silver, and Bronze levels for pro players. If the racquets are taken care of, pros can concentrate on court work outs, physical training, agility/reflex training, gym workouts and dietary measurements aerobic conditioning.

    P1 also has services and prices for rec players also that are much more reasonable. So, as a rec you dont need anything like the services the pros require, especially if you are a 3.5 player or lower. However, you would learn and improve faster, if you did have a consistent performance from your tools.

    Cheers, TennezSport :cool:
     
    #49
  50. Overdrive

    Overdrive Legend

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    Basically, a racquet butler! :)
     
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