Question: What governs racket prices?

Discussion in 'Racquets' started by meowmix, Jun 12, 2008.

  1. meowmix

    meowmix Hall of Fame

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    Apart from being fresh out of development, what else governs racket price? What makes Head able to sell the crossbows for close to 250 and the MG Prestiges for only 200?
     
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  2. Rollingpotato

    Rollingpotato New User

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    Your Desire。
     
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  3. guynamedsean

    guynamedsean Rookie

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    The NARP. The National Association of Racquet Pricing.
     
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  4. babolat141

    babolat141 Rookie

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    no its the IORA

    Insanly
    Overpriced
    Racket
    Association
     
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  5. ndtennis

    ndtennis Rookie

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    I think a hunk of it is becuase they have to pay for the high endorsments that companies use. But mostly Supply and Demand. Another big part is the middle man. Just keeps uping the price every time
     
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  6. FaultsNAces

    FaultsNAces Rookie

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    Ummm, supply and demand in our wonderfuly capitalistic democracy?
     
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  7. meowmix

    meowmix Hall of Fame

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    I don't think that Kneissel rackets have much of a demand, but the price is still very high... Why?
     
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  8. meowmix

    meowmix Hall of Fame

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    True, but one problem. The best selling rackets right now are rackets like the PD, the k90, radical, aerogel 300, etc. They're all selling for under 200. Why does a racket like the Kzero command a price tag of 250? It's definately not a supply side economics problem...
     
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  9. rayallen333

    rayallen333 Rookie

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    some fat old man who is president of wilson's tennis division decides. he probably has never ever picked up a racquet...
     
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  10. Klatu Verata Necktie

    Klatu Verata Necktie Hall of Fame

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    People that purchase geezer type racquets probably won't stock up on a stick in order to play tournaments. How many KZeros will cutomers be buying as opposed to Prestige players? If you're going to sell one or two units, compared to Jollyroger's 17 frames per year, you may as well get as much as possible.
     
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  11. Rabbit

    Rabbit G.O.A.T.

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    It is kinda funny that "players" frames sell for less than 'game improvement' frames.

    Do they really have advanced graphite in those 125+ square inch frames? Or, are those folks just more likely to pay the price for advancement?
     
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  12. Tennisguy777

    Tennisguy777 Professional

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    Do you really think the AG300 is a best selling racquet? I might be helping Dunlop achieve that since I own 3. I don't know anyone near me who plays with them.
     
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  13. ollinger

    ollinger Legend

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    Supply and demand really doesn't explain pricing for discretionary items like tennis racquets because the supply is "elastic" in economic terms -- it can be adjusted based on the demand. Lots of demand -- the supply suddenly increases. They can make as many as they need to. Supply, ultimately, can be almost infinite. So what determines price? Market research studying what different segments of the market are willing to pay. "Granny" sticks are targeted more towards the elderly and leisure class, who have far more discretionary assets and income than most youth, so the racquets cost more. Since supply and demand really doesn't apply here, a Kneissl costs what everything else costs because market research shows that the exclusivity and rareness of it is such that people will pay merely for that reason alone.
     
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  14. Murray_Maniac

    Murray_Maniac Banned

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    Old people racquets cost more because old ppl have $$$$$$$$$$.

    Young ppl racq.s cost less because they have $$$.

    Simple as that. Its not because the racquets are "better".
     
    Last edited: Jun 12, 2008
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