It's the rules and the coaches work around them. If a team is an at-large candidate and misses that bid because they are sub .500, in the SEC the reality the coach would get fired for it. Take the Texas women last year, would have been an at-large entry to the NCAA's, but finished sub .500 and did not make the tourney. What happened to that legitimate coach? Fired! Come on folks, who really cares if a team from a tough conference has to play a quadruple header to make the NCAA's. Ole Miss did it this year with Jackson State. I'd argue Jackson State won the SWAC and is in the NCAA's because they they took advantage of the opportunities, got tougher and ensured winning their conference tourney.