ok, after the past few threads on Serena and not really seeing many people having anything positive to say about her I figured I'd do the opposite. Serena is absolutely without a doubt great for womens tennis. Confidence and self belief are two crucial character traits to any champion. When can you remember MJ ever conceding to being outplayed? Although it may have happened every 5 years or so. Only difference was that he wasn't as arrogant about it as Serena is. I think her blatant disregard for her competition is what makes her great for the game. In America how many casual fans give a rip about someone with the personality of Federer. It's all about money/promotions/ and image. Serena clearly has the image to go far in the American market. She has clearly brought much more minority appeal to the sport and really helped broaden the fan base. So what if she is cocky, given her grandslam performance over the past couple of years I think she deserves to be.