I will openly admit that had Anna Kornikova won some majors or any title for that matter, it would have softened the insult to those who were winning and not getting the kinds of endorsements she got simply because someone deemed her looks nice enough to represent the Tennis World and sell some products. When I think about Tennis Pros and Endorsements, it appears the two hardly ever meet at the same time. Andre Agassi, made more money before he actually won a major with his Canon Contract. John McEnroe had a brief period of success with Schick Razors but this was long after he was his last Championship. Venus & Serena had already made an impression on the Tennis World and had to sustain that reputation before the endorsement money started flowing. Andy Roddick, got his first deal before he won the US Open and then it continued long after even though he hasn't won another since. At one time, only Champions of Wimbledon were allowed to endorse Rolex but Roddick seems to be the face of Rolex these days even though Federer has captured his 4th straight. And then there's Sharapova, who endorses everything under the Sun, plus her clothing line and her perfume line, etc. but still other than her last Wimbledon Championship, can't seem to reach that top level anymore. So my question is, does Sex Sell more than Champions Sell ?