What is a luxury watch? What does is do for you that's so luxurious? It's a small machine that measures time. ALL working watches do that. I don't get the "luxury" part. I guess it could be argued that any watch is a luxury. A paper cup half full of water is a luxury. Toilet paper is a luxury. But seriously, what are you talking about? I don't see anything luxurious about any of the watches pictured here. Also, judging from TV ads, a watch isn't very good unless you call it a "time piece". Anyone that buys a time piece or luxury watch instead of a regular f'ing watch is a fool.