Sony to stop sponsorship of WTA Tour

Discussion in 'General Pro Player Discussion' started by West Coast Ace, Dec 23, 2011.

  1. West Coast Ace

    West Coast Ace G.O.A.T.

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    #1
  2. sureshs

    sureshs Bionic Poster

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    More likely, Sony Ericsson is not in great shape. Their cell phone business is not taking off and the days of Playstation-like gaming devices are coming to an end due to smartphones.

    Women's tennis is taking off big time in emerging markets, where the excitement is about local players and opportunities and glamor, not comparison between Kvitova and oldies like Steffi which is the preoccupation of fans in traditional tennis countries.
     
    #2
  3. Homeboy Hotel

    Homeboy Hotel Hall of Fame

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    I wouldn't be surprised if in a couple of years every tournament looks like Wimbledon.
     
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  4. LameTennisPlayer

    LameTennisPlayer Professional

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    since when?!!
     
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  5. Leelord337

    Leelord337 Hall of Fame

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    I wonder if Victoria's Secret is going to step it up and become the new sponsor.
     
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  6. gramdacious

    gramdacious Rookie

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    I agree that Sony Ericsson is in bad shape and barely anyone uses their cell phones, but Sony as a whole is doing fine and no one I know is replacing their Playstation or Xbox with a smartphone. Not sure where you would tie that into the equation.
     
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  7. sureshs

    sureshs Bionic Poster

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    That is what I am reading. The Vista is being watched carefully now and being called perhaps the last of its kind. Lots of business analyses on this.
     
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  8. sureshs

    sureshs Bionic Poster

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    I was referring to their handhelds
     
    #8
  9. sureshs

    sureshs Bionic Poster

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    That is a great idea
     
    #9
  10. sureshs

    sureshs Bionic Poster

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    Not relevant. The Sony-Ericsson ads always focused only on their phones, never on TVs or other stuff. Those are branded as Sony, not Sony Ericsson. The SE venture was specifically for phones to combine Sony's consumer electronics expertise with wireless expertise from Ericsson. The ads showed the women running around the world with the phones. Since the phones are almost non-existent now, it does not make sense to waste more money marketing the SE brand.
     
    #10
  11. West Coast Ace

    West Coast Ace G.O.A.T.

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    Huh? Peyton Manning and the Sony TVs, just to name one. For years. Just not this year because he's injured. And on the internet Sony has tons of ads on tech sites for laptops, cameras, etc.
     
    Last edited: Dec 23, 2011
    #11
  12. gramdacious

    gramdacious Rookie

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    I got it. You were referring to products like PSP and I agree those products are dwindling away.
     
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  13. CCNM

    CCNM Hall of Fame

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    Ha ha ha ha! Imagine what they would dress the players in! :lol:
     
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  14. jackson vile

    jackson vile Legend

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    Time for womens tennis to clean their act up.
     
    #14
  15. jman

    jman Semi-Pro

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    Love this idea! Get all those coporate logos off, make it simple and clean.
     
    #15
  16. pound cat

    pound cat G.O.A.T.

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    And everyone wears the same tennis outfits and no logos. I like that idea.

    The downside is that there will be no tennis on TV or streamed. Like the old days...everyone will be watching the scoreboard and will be lucky to go to a tournament.

    Sponsors are the reason we presently don't have to watch scoreboards.
     
    #16
  17. DRII

    DRII Legend

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    Many Japanese companies aren't doing well right now, including Sony.

    Their immediate neighbors to the west are taking them to the woodshed!

    Perhaps a Korean firm like Samsung could sponsor the tour.
     
    #17
  18. Homeboy Hotel

    Homeboy Hotel Hall of Fame

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    For the Women's tour? Ah, I can live with that.
     
    #18
  19. cc0509

    cc0509 G.O.A.T.

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    It has nothing to do with the WTA, it has to do with Sony. Sony has been having financial troubles for a while. I guess you don't read the business section of the news. :roll:

    Another sponsor or sponsors will jump in.
     
    #19
  20. Achilles82

    Achilles82 Semi-Pro

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    I have no idea how is sony making money of wta.

    I honestly have no idea who the hell is watching WTA. I have never heard anyone talking about WTA tournaments, matches... I mean... Jesus
     
    #20
  21. sureshs

    sureshs Bionic Poster

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    Yeah imagine Schiavone vs Serena
     
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  22. hcb0804

    hcb0804 Hall of Fame

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    hey, you are on to something there!!!
    there's the Lingerie Football League....why not Lingerie tennis??
    Male attendance would quadruple!
    I would love to see a Goerges vs. Kirilenko in teddies match......
     
    #22
  23. fadi edwan

    fadi edwan New User

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    NO WONDER AT AAAAALL :) The best sponsor that fit the new generation of WTA players!

    Where are U Steffi :cry:
     
    #23
  24. Cup8489

    Cup8489 Legend

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    Yes... SONY. Not Sony-Ericsson. There is a difference....
     
    #24
  25. mctennis

    mctennis Hall of Fame

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    I think it is getting harder and harder to find companies willing to be long term sponsors. We've seen some pull out that have been very long sponsors - Volvo, Pilot Pen , as example. With the economy being what it is I'm not sure to many companies will put money into something they can't measure getting something back in return. Did any of these sponsors really get their money back they spent in sponsorships? How many more pens did Pilot sell because they were a tennis sponsor?
    As a side note of sponsors. How does a non profit company justify being a sponsor? Or a local/ area utility company- since usually you have no choice as to where you get your electricity from. Does it make you want to use more electricity since they sponsor an event?
     
    #25
  26. Bobby Jr

    Bobby Jr Legend

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    This really has been on the cards for a couple of years now. The cost to Sony Ericsson and the payback would have been diminishing the past few years as female tennis, outside of slams, has been in a real slump. The target market for SE products probably isn't a particularly good crossover with the audience of the WTA either.

    They'd also been there for a fair few years so these sort of relationships always get given a close rethink after five or so years.
     
    Last edited: Dec 24, 2011
    #26

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