Did Bjorn Borg cancel the promotion of his checkered polo on account of his failure at the ’77 U.S. Open? I can vaguely recall a tennis commentator saying this not long afterwards. If so, it would explain the brevity of his use of it. Fila introduced the vertical lined Settanta (or “‘70s”) polo in 1976 and it had a four year run. It became the shirt most used by Borg. In 1977, Borg began to wear the checkered polo “Trezzan” line extensively here in the U.S. and was to become a big seller for Fila. Judging by the comparable number of versions it looked like it would have a similar run, but Borg didn’t use it for as long as the Settanta line. The 1977 U.S. Open was the last year it was held on clay and arguably the optimal moment for Borg to capture the trophy because hard courts were to give his rival Connors a truer bounce and lessen any advantage that Borg had over him on clay. At the 1976 U.S. Open, Borg was quoted as wanting to win this title more than anything else because he had won the French, Wimbledon, and Davis Cup. After his loss to Connors in the final, Borg improved his game. His serve became much bigger and his backhand improved. By the time the ’77 U.S. Open, he had turned the tables on his rival Connors and was favored to win. That didn’t happen as he was forced to retire from a shoulder injury in the middle rounds. Borg was a superstitious character. After Fila ended the Settanta line he continued to wear it (with the very same colors) at Wimbledon as his winning streak continued. He also arranged to have the same guest in his Wimbledon box for all of his titles to help continue his streak. So if Borg embraced that which brought him success, he’d also likely rid himself of what, in his mind, brought about failure. Do any of you recall this?