Who came up with the Tennis Warehouse business model? TW is the main player in internet tennis merchandise sales and if you Google many tennis related subjects, TW comes up first. I think the forum and the many links resulting from the forum have helped TW top Google (links and forums factor into search results more than with Yahoo) for tennis merchandise. You have a great business for consumers and deserve your success. Was your business model a calculated endeavor, or the result of a fortunate confluence of circumstances?