Babolat is not everyone's cup of tea, but I think there are a lot of things that even non fans could appreciate about the company. -The company is sticking with its two most successful racquets (Pure Drive and Control) while also introducing new racquets. -They don't push all their top players to use paintjobs. -Their racquet names are simple (n sixone 90 and rdx-500 would make good names for Star Wars droids) -Even with their popularity, you don't see $15 Babolat racquets at Target or Walmart or any Babolat frames at Sports Authority and other sporting good stores. -The racquets look cool. -They make their racquets with the young generation in mind. -They've been good to juniors and college players.