What IS Nike 'Zoom'?

Discussion in 'Shoes and Apparel' started by Terr, Dec 17, 2009.

  1. Terr

    Terr Semi-Pro

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    ::EDIT::

    Nevermind. Found a site that gave me the info. If anyone else is curious about Nike's terminology, check this out.:

    http://www.sneakerhead.com/nike-brand-technology-p2.html

    I think I've asked this before on the forums, but I can't remember or find the answer for the life of me!

    Exactly what IS Nike 'zoom' technology? I often see 'zoom' or 'air' used in the names of their shoes, sometimes 'zoom air' too. I understand 'air' is the cushioning they're using on those particular models, but 'zoom'? I've been wearing their shoes for half my life and I still don't know what that means. Anyone care to enlighten me?
     
    Last edited: Dec 17, 2009
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