Just wondering, among the brands out there, Wilson is the only one who relying (mostly) on one player. Federer. Delpotro unfortunately is injured. Head haves Murray, Djokovic, Agassi, and most recently, Blake. Babolat with Nadal, Roddick, Tsonga, etc. Head lines, Radical, Speed, and Prestige have their respective endorsers. Babolat is well known by their Aeropro drive and Pure drive lines. Including RPM Blast string. Thanks to Nadal and Roddick. But Wilson, it's all about Federer. Their string, overgrip, always have Federer pic on it. Their racquet line, only the 6.1 tour that's very well known by consumers. To put it simply, Other brands (especially their racquets and strings) have more "balance" image on consumers eyes. And for common people, they tend to pick racquet (strings, shoes, clothes, even perhaps overgrip ?) according to their favorite player. Just ask someone (rec player) whether to choose between Aeropro Drive And Aero Storm. Most likely he/she will choose the Drive one 'cos of Nadal factor. Of course there are lots of players beside Federer whose endorsing Wilson. But for common people, Federer = Wilson. Now, just wondering what would happen If Federer past his prime and he doesn't look appealing on consumers view ? I am guessing Wilson will find someone else new. Just like the transition from Sampras to Federer. What do you guys think ?