By "wicked kick" are you referring to a Twist serve (aka American twist)? This is the type of kick serve that has a dramatic directional change when it bounces.
Many people can hit a kick serve that bounces high but does not exhibit much of a directional change when it bounces. To get the ball to kick up, it must approach the court at a steep angle. There are two ways to accomplish this.
One way is to hit a high-arcing serve. Some call this the lob kick. For this serve, the ball hits the court, with decent (vertical) speed, at a steep angle.
Another way to achieve a high bounce is to hit a topspin or topspin-slice serve with enough topspin to cause the ball to dive into the court at a steep angle. (These serves can have a moderate speed but usually need a high spin-to-speed ratio).
In order to achieve the dramatic directional change, seen on the Twist serve, a topspin-slice serve be hit with a very high spin rate. A very high RPM ball will acquire spiral spin as it flies through the air. If the ball has a generous amount of spiral spin when it bounces, a traumatic directional change will occur.
If you are not getting much directional change on your kick serves, you are not brushing fast enough. You need to achieve that distinctive / telltale fast-brush sound when you contact the ball. In order to do this, you need to contact the ball a few inches lower than you normally would. And then brush up very quickly.
If you come across this guy or someone else with a good twist action on their kick serve, closely listen to the sound of the ball-string interaction. If you can't get that sound, you will not get the twist action on your kick serves.