I think it's funny that after all of these years WWE finally found some way to make people sympathetic and have people cheer him more. I think the vulnerability he's shown in losing to Rock and getting his ass whooped by Lesnar has made people like him more. Yeah he lost before but he didn't have the vulnerability that he seems to have now. They tried to get people to turn for him with Nexus, but none of those guys were established enough to make people hate them. Say what you what about Lesnar on the mic, but he's been effective in making people boo him and think he's an a-hole.