Originally Posted by tumalow2
hey everyone I am in the very early stages of creating a mens tennis clothing company. right now we are getting some prototypes screen printed here in the u.s. basically our goal is to uphold the quality of modern tennis clothes but bring back the affordability many of us used to enjoy. The reason I am posting on here is because I always read this forum and trust all of your opinions and I want to know what you would like to see happen in the world of tennis apparel. For example more flash? or less flash? less expensive? do you like where adidas/nike and the other major companies are headed with their designs and fabrics? anyways thanks for reading this and any feedback/ideas you have
I really like the stuff Nike is coming out with at the moment, and the Federer line in particular. It seems to be more design-oriented than their biggest competitor, Adidas, and they always use good colour combinations. One of the things I think is important in modern tennis clothing (as well as other products) is simplicity. Personally, I've always thought Adidas focus too much on sticking loads of different "innovations" into their gear, which means you end up with a shirt that has function triumphing over form by a huge margin. Nike seem to think first of the design of the shirt, and then afterwards incorporate their own "innovations" into it. In terms of these differing technologies, for me I've never really found any actual difference between Adidas and Nike - I live in a very hot country, and so at the end of the day I'm gonna be soaked in sweat after practice no matter which brand I choose, so picking one or the other based on their tech doesn't really enter into the equation. Therefore, I pick my stuff based on looks (shallow I know :) ) and for me Nike wins in this department because they can make a tennis shirt not look like a tennis shirt. As in, I often wear my Nike tennis tees off-court because they still look like normal clothing. Certain things are a bit too much; I could never wear those big RF tees as it just seemed a bit too fanboyish, but they've improved those this year, as the new ones have a much smaller logo on the left side, which I think looks far better - almost like a brand name in itself. Adidas too have improved their stuff this year - in particular the Verdasco line looks really good this year. But I still feel Nike has the edge in terms of looks and style with pretty much every product in their range.
So if I had to make some suggestions, I'd say that first and foremost should be design. No huge logos, big flashy colours, large stripes or different materials. On a tee for example, only one or two strong (like blue, red, green) colours in lighter and darker shades, keep it lightweight and maybe make the brand name large enough to recognise, but not enough to distract. Maybe if you were to branch out into different lines, use subtle contrasting colours to grab attention, rather than a single bold colour. I'll go against the grain and say I prefer the buttoned polo, as it gives a more classic look, and I find it more comfortable. This is the catalogue for Nike's Fall '11 line, which is one of my favourites so far (tennis is on page 107): http://www.sportsworldinc.com/sports...rformacnce.pdf
, and here's Summer '11 (tennis on p. 104): http://www.sportsworldinc.com/sports...ce-apparel.pdf
One of the things I really like about it is that the colours they have chosen all seem to give a very crisp and clean feel about them, even if they are bright green or blue. And even the more complicated patterns, such as the stripes or checks have a sense of simplicity about them.
Anyway, hope that my ramblings haven't been too useless, and good luck to you too. Be good to see some of your initial thoughts on products and such. And have you got a name for the brand yet?