Raonic New Balance Deal
 

Milos Raonic has left Lacoste and signed a new $40 million 5 year deal with New Balance for kit, bags and shoes. It's the first sponsorship for New Balance. Caught a clip of Milos earlier today with his first round win at the Aus open....nice shirt graphics!

that's a lot of money :confused: I think NB over paid him.
No wonder why the shoe (996: replacement model of 851) price went up $20 per a pair.

Yes, but it also went all the way to 996, not merely to 852...

Overrated deal for an overrated player...

$40 mil... I can understand $250 mil for Rory, only because he has potential.. but 40 Mill. for a guy with a big serve?

That's a lot of cash before winning one major! Wonder if NB have an out clause if he doesn't win any in a few yrs or doesn't get to and stay in the top 10.

From a marketing perspective Raonic, thanks to his enormous serve gets a lot of attention which make him a solid sponsorship candidate. He does not have to win a Slam for media/fan attention. All he has to do is continue blasting his serves and racking up the aces while maintaining a top 20 ranking to ensure good marketing exposure for New Balance.

First release of the Raonic-outfits from NB is in august 2013 according to NB customer service... They are in no hurry to cash in, apparently

I'm not Milos-natic but you guys should know better...
If i runned a brand i would gladly pay more to a big server because big servers tend to go further easily in competition.

Serve is the most important shot on tennis.