"When the score keeper comes to record the names,
He'll ask not who won or lost, but how you played the game."
When winning at any cost becomes the mantra, playing with honor always takes a back seat. I've been on a team that went to state several times and finally won. We did well at sectionals, losing once to the eventual winner. Everyone on our team had a legitimate rating and we had all been together for about four years. We had an unbelieveable bond. So, yes you can win without cheating. And I also believe that at the end of the day, honest players come from honest people. These people would never consider hooking someone on a line call, even in a heated match. I've never witnessed anyone become a moral person by winning a match on a tennis court but I have seen many honorable people walk onto a court, lose the match, and leave the court with their honor. What's more important?