On a related note, Rogers also bought out our Toronto's famed Skydome. And by doing so, they renamed it the "Roger's Center."
"Skydome/CN Tower" have been a cultural combination representing Toronto and Canada for a long time! Sad to have to change our schemas to "Roger's Center/CN Tower."
However, great news that Rogers jumped on to TMS Toronto. I'm sure the tournament and tennis in Canada will get a nice boost by Canada's biggest communications conclomerate.
Rogers is just buying everything in Canada aren't they??? In the future, I'm sure that I'll be forced to name my child, Roger. And hopefully the bright side of that is I will also be naming him after a great tennis player by the same first name with Pete Sampras' tennis credentials - and more.