I noticed that too David. As soon as Coria quit, the datejust jumped on the wrist and Andy's hat didn't go untouched. Why Rolex would want to sponsor someone who behaves the way he does on court is beyond me. They should have stuck with Federer, he's a great ambassador for the sport and the watch maker.
Proudly donning the Nadal avatar until Fed either wins Roland Garros, or serves Nadal a bagel.