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Old 04-16-2009, 04:25 AM   #45
David_Is_Right's Avatar
Join Date: Jun 2008
Location: Leicester, UK
Posts: 415

Originally Posted by SempreSami View Post
So what, you'll remember "that Head advert where Djokovic has nipple tassles", much like everyone in the UK knows about those Cadbury adverts.
Exactly. It's called branding; they're not trying to cram the thing full of racquet statistics, they're trying to increase brand recognition.
"During times of universal deceit, telling the truth becomes a revolutionary act." George Orwell
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