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Old 04-16-2009, 04:25 AM   #45
David_Is_Right
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Join Date: Jun 2008
Location: Leicester, UK
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Quote:
Originally Posted by SempreSami View Post
So what, you'll remember "that Head advert where Djokovic has nipple tassles", much like everyone in the UK knows about those Cadbury adverts.
Exactly. It's called branding; they're not trying to cram the thing full of racquet statistics, they're trying to increase brand recognition.
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