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Old 10-05-2009, 04:55 PM   #32
Enlightened Coelacanth
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Join Date: Feb 2008
Posts: 397

Packaging is vital in selling consumer goods. The video with it's overwrought mock solemnity is a hoot but not out of line with other Wilson ads.
Better than the Head Djokovich ads that ran in the summer at least (but how could they be worse?).
So will the hype work again? Yes. Of course.
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