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Old 01-12-2010, 09:50 PM   #7
borg number one
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Location: Houston, Texas
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Storm Kyori, see this Wikidpedia excerpt on IZOD which is no longer a part of Lacoste.


From: http://en.wikipedia.org/wiki/Izod

Also see Lacoste at: http://en.wikipedia.org/wiki/Lacoste


In the early 1900s, Vincent Draddy, an American businessman started a men's apparel business and needed a strong name to associate with his quality merchandise. Vacationing in London, England, he encountered Jack Izod's tailor shop. Jack, a well-respected tailor who made custom shirts for King George V and other royalty, was ready to retire and accepted Draddy's offer to purchase the rights to his distinctive name.

Izod is most notable for its pairing with the Lacoste shirt company from 1952-1993, known simply as "IZOD Lacoste". Vincent Draddy couldn't find a market for the then expensive $8.00 Izod Lacoste shirt. After Vincent began giving the shirts away to his famous friends, the shirts soon became popular with stores. While the shirts were equally IZOD and Lacoste, they became abbreviated and popularized as "IZOD" shirts which leads to the common misconception that the famous "Crocodile" is the "IZOD" trademark. The two companies enjoyed enormous popularity throughout the 60's, 70's, and 80's. Both were controlled by the David Crystal Company. In the early 1990's, due in large part of the economy and the growing trend of department store private-labels, Izod Lacoste struggled to maintain the dominance it had enjoyed in previous decades. The initial reaction from David Crystal Company was to separate the two names and target two groups of costumers; Izod was re-introduced a mid-pricepoint and Lacoste was renamed Lacoste Chemise, and re-positioned as a luxury brand. Eventually this tactic did not provide the financial gain Crystal had hoped and the partnership in 1993. Lacoste was sold off back to France, while Izod was sold the Phillips-Van Heusen corp.
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