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Old 01-27-2010, 10:45 AM   #28
coloskier
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Join Date: Jul 2007
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As much as we hate it, we have to accept the fact that the Williams sisters bring in higher ratings for ESPN than men's matches. I don't know why, but it seems to be a fact. If ESPN thought that Roddick would get higher ratings, I guarantee you that ESPN would have stayed with the Roddick match. It will always be about the dollars. It is the same reason why women's figure skating is so popular on network TV. It brings in the dollars.
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