Tim has no control over the media!!!
To be fair it is hardly Tim who 'whips up a media frenzy' have you witnessed how our tabloid media works?
Put bluntly the UK press is vicious, they will build Tim up over the next few weeks and if he then loses will tear him apart proclaiming him to be a terrible tennis player and a disgrace to the country. Tim is powerless to stop it.
What gets me is that they always accuse Tim of being mentally weak - I have seen him come through more 5 set matches than any other player I can think of. There are so many '2 week fans' that have no clue about Tim or any other aspect of tennis!