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Old 10-04-2010, 01:01 PM   #9
Radicalized
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I would take your site down now and work on it. I've dealt with corporate communications, public relations, and marketing. I'm not a lawyer, but I've taken courses in communications law. Do what those above have suggested. If you want photos, buy stock or take your own.

While you sound like you are being honest, your "About Me" page (if anyone ever gets there) is not going to sell for you. So many more people on this board have more qualifications than you--and in its current form, anyone who knows anything about tennis would be able to guess that. It is not written to impress. If you are a 4.5 tournament player, say that. If you have experience stringing various racquets with a variety of string types and set-ups, say that--but on another page. Keep it simple.The page (I'm sorry) sounds like a bad resume.

With a background in engineering...
NTRP 4.5 player...
Short. Simple. Don't add things on the "About Me" page to try to sell. Leave that for the main or a FAQs page. The "About Me" page should include that info, as noted above, that will make people think, "I'm dealing with an intelligent person who actually knows the sport." This is after you've explained the benefits of quality racquet stringing and so forth on the appropriate pages. That's it.

And this, as noted by others, "specialize in inexpensive racket stringing" means what? That translates into, whether you think so or not, "cheap." You sell yourself as "quality" and start off being "inexpensive." Smart "consumers" wonder why things are cheap. If your market is the person who barely knows string can be changed and it comes in more than just white, maybe they won't care so much. However, if you're talking to the person who wants his "Big Banger" with some softer synthetic than he currently uses, and he feels like the ball is flying on him, you can bet he will wonder. And your prices aren't anything special to even bother saying "inexpensive." Maybe "reasonable." For Cyber Flash, that amounts to what, about $18 for the stringing if a person were to buy his own string? That is not unheard of elsewhere, and you are just entering the market. You can't fight a battle with competitors simply by deflating the market, if that were to become the case. You'll doom yourself soon enough.

And an above poster is correct: Look into certification. You'll see at least "USRSA" at stores that specialize, at least partly, in tennis. "Organized" credibility. Its value is more than the cost to do so.
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Last edited by Radicalized : 10-05-2010 at 01:02 AM. Reason: typo
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