by selling cheap, low quality goods to people who actually think Andy Murray uses a Radical Pro, while family businesses that produce quality goods like Volkl and Fischer go bankrupt
Did Fischer and Volkl really go bankrupt? As far as I heard, Fischer sold their racquet sports division to Pacific. Volkl is still in business, although they have some of the worst distribution and corporate strategy anyone has ever seen.
What about the stupid sheep who buy the crap that companies like Head, Babolat and Wilson are producing these days? There are quite a lot of top quality smaller brands out there that make EXCELLENT equipment. How many people seek out, for example, Toalson racquets? Check out their Arrow model. Hands down THE best player's racquet available. Yet you can't find it very easily. Go figure.